Mediaboss Marketing

Within the iOS app, your friends location will update in line with their own social media blatherings or check-ins, although if four hours pass without a post (utterly implausible for some), their icon will start to fade, suggesting they may have moved on.

Cloak offers a vision of the world in which you never again have to think of something to say after bumping into someone. Small talk, begone!

There is, however, a small caveat. Still in its infancy, the app is not yet a compendium of all networking sites. Currently, it only covers Foursquare and Instagram. This means that if someone posts on Facebook and Twitter alone, their coordinates will be unknown to Cloak and youll be forced to endure uncomfortable social interaction like a regular human being. Likewise, anyone who opts out of allowing their mobile device to access and share their location will also slip under the radar.

Nonetheless, Cloak offers a modicum of solace from our digitally over-saturated existence. In a world where political leaders snap selfies and beam them into the online ether, while your old school friends deem it necessary to check-in to their own house, Cloak promises breathing space. It's the anti-Tinder, a reverse Grindr, integrating a much-needed aloofness back into daily life.

And as for those who want to accuse me of being anti-social, I ask you: who has face-to-face conversations these days, anyway? Back off, Grandad drop me a WhatsApp, maybe a tweet, so I can reply safe in the knowledge you cant see the disdain written all over my reclusive face.

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Cloak: the app that anti-social men have been waiting for