Mediaboss Marketing

Leveraging on the popularity of social media, Citibank Singapore has launched the first credit card in the country to integrate social networking as part of its core card features.

With its new Clear Platinum Card, cardmembers are engaged through three ways.

"Clear Deal of the Month" allows cardmembers to customise their card experiences and rewards every month.

Benefits are also tailored to the consumer's increasingly online lifestyle, with 5X rewards for online shopping for the first time in Singapore, while engaging them via mainly electronic communication platforms such as social media, instead of traditional marketing channels.

Ms. Jacquelyn Tan, Head of Credit Payment Products at Citibank Singapore Limited, said: "With the new Citibank Clear Platinum card, we are building on the role of the consumer?s voice in this social media space to give cardmembers the power to actively customise their own card experiences, from merchant promotions to events, for the first time in Singapore."

During the launch, members also get the chance to win weekly prizes, as well as a grand prize at the end of six weeks, where they can work with Citibank Singapore to customise a party of his/her choice worth S$5,000.

ellenja@sph.com.sg

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Citibank launches 'social networking' credit card