Mediaboss Marketing

Mobile social networking platform Momo has appointed TBWA Shanghai to manage its creative and brand strategy account.

Momo has tasked TBWA Shanghai with developing a 'fast-moving creative process' to transform the brands communications as it looks to drive growth in 2017.

The agency will support Momo to optimise the social user experience and build a strong brand image for Chinas third largest mobile social networking platform.

Joanne Lao, CEO, TBWA Greater China, said, Chinas social media landscape moves at speed; constantly innovating, challenging and changing. With over half of Chinas population accessing social media platforms, the ecosystem is complex and competitive.

As a leading platform, Momos ambition to continue to grow and forge greater connections with its customers makes it an exciting opportunity to develop work that shapes culture.

Wang Li, COO of Momo, said, Delivering our brand and products in a relevant and timely way is challenging in the complex communication environment we face. I believe TBWAs rich experience will help our brand maintain effectiveness and novelty in this competitive market.

The appointment, which followed a competitive pitch, is effective immediately.

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Chinese mobile social network Momo appoints TBWAShanghai to transform brand - The Drum