Beyond the Social Network: Facebook Wants to Disrupt These 3 Industries – Motley Fool
Facebook's (NASDAQ:FB) core business is thriving, with strong engagement for the company's namesake social network and its Instagram subsidiary driving impressive top- and bottom-line growth. Here's a look at how the momentum from the company's social networks translated to earnings performance last quarter:
Data source: Facebook.
With Facebook having since passed 2 billion monthly active users and management indicating that ad placement on the social network is near a saturation point, growth could be more difficult to deliver going forward, but the company is hardly resting on its laurels. The leader in social networking is working on initiatives that have the potential to create huge benefits for its core products and open up new business avenues down the line.
Image source: Facebook.
From the invention of the television through the rise of the mobile phone, the screen has been at the center of the information age, but dramatic changes for display technology could be on the horizon. Virtual reality (VR) got its first big commercial push in 2016 and currently has niche appeal, but Facebook is betting on the technology's potential and angling to play a leading role in bringing it to the mainstream. The social media giant's virtual reality push is probably the company's most well-known innovation investment, with its $3 billion acquisition of VR company Oculus generating lots of press and evidencing a clear enthusiasm for display innovation.
Facebook's Oculus Rift headset has gotten off to a somewhat disappointing start, with the device receiving a number of price cuts following weaker-than-expected sales and trailing HTC's competing Vive hardware, but CEO Mark Zuckerberg has reiterated a belief in VR as the next big computing platform and has his company working on a range of hardware and content initiatives that could lay foundations for the future of the tech.
Facebook Spaces; Image source: Facebook.
The company recently launched Facebook Spaces, a platform that allows users to create an avatar to hangout and share pictures and video in virtual chat rooms. It also recently partnered with Samsung for the release of the Facebook 360 app, bringing the social network's panoramic photo and video content to the Gear VR platform.
In 2016, Facebook committed a $250 million investment in VR content, and Zuckerberg has indicated that his company plans to invest an additional $3 billion over the next decade to improve VR and drive adoption. The company also has plans to develop augmented reality (AR) offerings far beyond the filters currently available on Instagram, stating in its most recent earnings call that it plans to invest aggressively in content and infrastructure to build its position in AR. These technologies have the potential to change the way the world sees and interacts with information, and, if they take off, they'll open up innovations opportunities in industries ranging from retail to healthcare.
Image source: Internet.org.
Facebook is working to bring free (or at least low-cost) internet to the world, a move that will dramatically expand its addressable market -- and one that could threaten internet service providers (ISPs) and wireless carriers. The company recently launched Express Wi-Fi, a partnership project with a group of ISPs in Africa and Asia to expand the reach of connectivity, and it's got even more ambitious plans in the works. Here's a Zuckerberg quote from Facebook's most recent earnings call about the progress the company is making with its internet-beaming airplane project:
On the connectivity side, in April we successfully simultaneously beamed 16 gigabits of data in each direction between a location on the ground and a Cessna aircraft circling more than 7 km away. Eventually, we're going to use this technology along with Aquila, our solar-powered plane we're building, to beam internet to parts of the world that currently don't have access.
The company is also working on delivering internet by satellite. Of the roughly 7.5 billion people on Earth, roughly 3.7 billion are currently connected to the internet, so expanding the reach of network connectivity presents Facebook with huge growth opportunities.
Building its position in the telecommunications field gives Facebook ways to sidestep data cap and throttling issues the company faces from international ISPs as well as domestic providers including Verizon, AT&T, and Comcast -- issues that could become more pronounced as the social network makes streaming video content a bigger part of its platform. For now, Facebook's efforts are concentrated on making the internet more globally accessible, but, in the long term, growing its provider capabilities could make it significantly less dependent on today's telecom leaders.
Image source: Facebook.
Facebook is also aiming to shakeup the network hardware space, and has been distributing designs for "white box" alternatives and partnering with manufactures to make them available for enterprise. These are made with non-proprietary parts and run on open-source software, and pose a significant threat to networking companies including Cisco Systems (NASDAQ:CSCO) and Juniper Networksbecause they offer levels of flexibility and customization beyond products from the current industry leaders. They also have the potential to dramatically reduce pricing power for routing, switching, and data center.
Increases in video streaming and the use of VR and AR technologies will put added pressure on data centers and increase costs for businesses. Facebook has an interest in facilitating these technologies, and reducing the expenses associated with networking hardware has the potential to remove a central roadblock to their progression. Lowering the costs of network infrastructure is also likely to play a big role in bringing internet connectivity to areas that are currently without it, so it's a disruptive initiative that could have huge payoff and pave the way for the evolution of the social network.
Keith Noonan has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Facebook and Verizon Communications. The Motley Fool recommends Cisco Systems. The Motley Fool has a disclosure policy.
Read more from the original source:
Beyond the Social Network: Facebook Wants to Disrupt These 3 Industries - Motley Fool
- New N.J. laws aim to protect kids from becoming addicted to social media - WHYY - August 23rd, 2026 [August 23rd, 2026]
- This new social network would be just as happy to stay small - Fast Company - August 23rd, 2026 [August 23rd, 2026]
- What Investors Should Know About This Trump Media Insider Filing - The Motley Fool - August 16th, 2026 [August 16th, 2026]
- 12 Apps to Add to Your Kids First Phone (That Arent Social Media) | Reviews by Wirecutter - nytimes.com - August 16th, 2026 [August 16th, 2026]
- Mets become latest on social media to troll Jayden Daniels amid No 5 jersey feud with LSU - Fox News - August 16th, 2026 [August 16th, 2026]
- As Trump Media scraps some businesses, it's doubling down on Truth Social and the president - AP News - August 12th, 2026 [August 12th, 2026]
- Trump sued over paid early access to Truth Social posts - Politico - August 12th, 2026 [August 12th, 2026]
- A Framingham social-network study found loneliness clustered up to three degrees of separation and at the networks edges, but a 2025 model shows why... - August 12th, 2026 [August 12th, 2026]
- hat's the latest in the trials over claims social media is hurting children? - The Standard (HK) - August 12th, 2026 [August 12th, 2026]
- More than 10 firms pay up to $100,000 a month for fast access to Truth Social posts - BBC - August 12th, 2026 [August 12th, 2026]
- "I Didn't Send It" Choi Si-won Suspects Social Media Hack... "Please Don't Open the Link" - - August 12th, 2026 [August 12th, 2026]
- What 8 Weeks Without Social Media Taught Me - Psychology Today - August 11th, 2026 [August 11th, 2026]
- Appeals court allows thousands of lawsuits against social media companies over user addiction claims to proceed - Maryland Daily Record - August 11th, 2026 [August 11th, 2026]
- Myspace wants to return as an algorithm-free social media - The Daily Star - August 11th, 2026 [August 11th, 2026]
- Promising Social Media Stocks To Keep An Eye On - August 10th - MarketBeat - August 11th, 2026 [August 11th, 2026]
- New Pirate making waves all over the field ... and social media - MLB.com - August 11th, 2026 [August 11th, 2026]
- "An absolutely insane thing to say" - Dave Portnoy slammed Dijonai Carringtons post-ejection social media post - basketballnetwork.net - August 11th, 2026 [August 11th, 2026]
- In a 2023 Pew survey, 8 per cent of US adults said they had no close friends; that number describes a social network, not a personality, and adult... - August 11th, 2026 [August 11th, 2026]
- Lee Jong-hyun, formerly of CNBLUE, becomes a beauty marketer after leaving the band over Jung Joon-young chatroom scandal - - August 11th, 2026 [August 11th, 2026]
- In 1973, a sociologist named Robert Weiss proposed that loneliness is really two separate feelings, one from lacking a wider social network and one... - August 11th, 2026 [August 11th, 2026]
- Trump stands to profit off policy changes by selling sneak peeks of his social media posts - kcra.com - August 1st, 2026 [August 1st, 2026]
- Most social scientists are wary of social media. What are we doing on LinkedIn? - Psychology Today - August 1st, 2026 [August 1st, 2026]
- Meta-backed research finds exposure to untrustworthy social media is rare. The fine print is less reassuring - The Conversation - August 1st, 2026 [August 1st, 2026]
- 'Banning social media before age 15 transforms the conditions for exercising freedom of expression' - Le Monde.fr - August 1st, 2026 [August 1st, 2026]
- Does misinformation on Facebook and Instagram change what you believe? - University of California, Berkeley - August 1st, 2026 [August 1st, 2026]
- Beyond the Profile Picture: FRND CPO Harshvardhan Chhangani on Building Social Discovery for Bharat - TechGraph - August 1st, 2026 [August 1st, 2026]
- Working Group to Discuss Survey Findings on Social Media Use and Protection of Children - Jamaica Information Service (JIS) - August 1st, 2026 [August 1st, 2026]
- Meta Is Fighting a Mountain of Social-Media Lawsuitsat Just the Wrong Time - WSJ - July 28th, 2026 [July 28th, 2026]
- How the lighthearted social media trend of 'teen takeovers' took a serious turn - ABC News - Breaking News, Latest News and Videos - July 28th, 2026 [July 28th, 2026]
- Is Your Brand Exposed to Platform Liability Risk After the Meta-YouTube Verdict? - CMSWire - July 28th, 2026 [July 28th, 2026]
- Warning social media giants might wear fines to help sink the age ban - ABC News & Headlines Australian Broadcasting Corporation - July 28th, 2026 [July 28th, 2026]
- Meta Is Fighting a Mountain of Social-Media Lawsuitsat Just the Wrong Time | Business News - Hindustan Times - July 28th, 2026 [July 28th, 2026]
- Jokes about losing weight from explosive diarrhea underline an unhealthy obsession with thinness - CNN - July 28th, 2026 [July 28th, 2026]
- Delhi Police Uncovers Cross-Border Disinformation Network: Over 400 Pakistan-Linked Social Media Handles Blocked for Spreading AI-Generated Fake... - July 28th, 2026 [July 28th, 2026]
- Lane Kiffin explains why he disappeared from social media - louisianaradionetwork.com - July 24th, 2026 [July 24th, 2026]
- Meet 22 VCs on the hunt for the next breakout startup in social media - Business Insider - July 24th, 2026 [July 24th, 2026]
- Promising Social Media Stocks To Add to Your Watchlist - July 23rd - MarketBeat - July 24th, 2026 [July 24th, 2026]
- France becomes the first EU country to ban social media for children - CNN - July 24th, 2026 [July 24th, 2026]
- Florida teen drops addiction case against Meta ahead of second bellwether trial - CNN - July 24th, 2026 [July 24th, 2026]
- Trump monetizing his social media account is 'odious' and 'brazen corruption' or an attempt to revive a 70% stock price crash since election -... - July 24th, 2026 [July 24th, 2026]
- Primary Election overview; cyclosporiasis; using social media for health care decisions - Arizona PBS - July 24th, 2026 [July 24th, 2026]
- France Is Banning Social Media for Teens. Will the U.S. Follow? - The Washington Stand - July 24th, 2026 [July 24th, 2026]
- French MPs aim to reach agreement on social media ban in time for new school year - RFI - July 24th, 2026 [July 24th, 2026]
- SAs anti-immigration movement raises the stakes on social media - ISS Africa - July 24th, 2026 [July 24th, 2026]
- "Social media has consequences" - Pat Riley admits he didn't like it when he heard Bam Adebayo punched Tyler Herro - Basketball Network - July 24th, 2026 [July 24th, 2026]
- The former cocaine-dealing Sydney socialite linked to a far-right news site - ABC News & Headlines Australian Broadcasting Corporation - July 24th, 2026 [July 24th, 2026]
- France leads the way in Europe: social media banned for under-15s and a ban on mobile phones in secondary schools - Il Sole 24 ORE - July 24th, 2026 [July 24th, 2026]
- EU weighs age restrictions for children using social media - Los Angeles Times - July 13th, 2026 [July 13th, 2026]
- Australia banned vape ads more than two years ago so why are they still all over social media? - The Guardian - July 13th, 2026 [July 13th, 2026]
- Northeast grocer taps into social media-driven candy trend - Grocery Dive - July 13th, 2026 [July 13th, 2026]
- Social media was not impressed by Norway subbing off Erling Haaland with their World Cup on the line - Fox News - July 13th, 2026 [July 13th, 2026]
- Progressives think they've found a way around their old social media posts - Politico - July 13th, 2026 [July 13th, 2026]
- Girls Band Bandwidth: How BanG Dream! YUMEMITA's Use of Streamers and Social Media Brings Its Story Into the Future - Anime News Network - July 13th, 2026 [July 13th, 2026]
- Growing list of countries move to ban social media for children - Digital Journal - July 13th, 2026 [July 13th, 2026]
- What is 'social media'? Study highlights public confusion about the term - Phys.org - July 11th, 2026 [July 11th, 2026]
- The pitfalls of using social media and AI for health decisions, according to a doctor - CNN - July 11th, 2026 [July 11th, 2026]
- EU finds that Meta breached blocs rules with its social network interfaces - SiliconANGLE - July 11th, 2026 [July 11th, 2026]
- Indiana takes aim at youth use of phones and social media; communities need to follow through - Indiana Capital Chronicle - July 11th, 2026 [July 11th, 2026]
- FriendsGroove Launches: The Social Network for Music Where Fans Get a Permanent Number for Finding Bands First - Newswire.com - July 11th, 2026 [July 11th, 2026]
- LinkedIn is the most AI-saturated platform, new study suggests - Fast Company - July 11th, 2026 [July 11th, 2026]
- Arkansas Creators Social: Networking Night for Creatives, Artists and Entrepreneurs - KATV - July 11th, 2026 [July 11th, 2026]
- Filing: College app Fizz accuses VC of sharing confidential startup information with rival Sidechat - TechCrunch - July 11th, 2026 [July 11th, 2026]
- Bonobos Founder Andy Dunn Is Building Facebook for Gen-Zand He Just Recruited a Co-Founder With 5 Million Followers to Pull It Off - inc.com - July 11th, 2026 [July 11th, 2026]
- Andhra Pradesh: NIA unmasks social media radicalisation network linked to ISIS and AQIS - VSK Telangana - July 11th, 2026 [July 11th, 2026]
- Australia Says It Will Toughen Its Social Media Ban for Children - The New York Times - June 28th, 2026 [June 28th, 2026]
- The 5 Best iOS Apps Of 2026 (So Far) - bgr.com - June 28th, 2026 [June 28th, 2026]
- Election worker says federal officers confronted her at polls over social media post criticizing ICE - ABC News - Breaking News, Latest News and... - June 28th, 2026 [June 28th, 2026]
- Access to social media and tackling cyberbullying: the EU wants to harmonise the rules - Il Sole 24 ORE - June 28th, 2026 [June 28th, 2026]
- NCCIA busts cyber fraud network targeting citizens through social media - | Associated Press Of Pakistan - June 28th, 2026 [June 28th, 2026]
- 'It's Basically Google for Sports': Why a Former X Executive Thinks Sports Needs Its Own Social Network - entrepreneur.com - June 26th, 2026 [June 26th, 2026]
- New GTA 6 Details Mention NPCs Using Advanced AI to Generate Organic Random Events - MP1st - June 26th, 2026 [June 26th, 2026]
- GTA 6 takes aim at TikTok with a new social network where we'll apparently be able to follow influencers, get side missions, and maybe get famous? -... - June 26th, 2026 [June 26th, 2026]
- Facebook against the truth: why the social network is mass-banning posts about the strike on the Lavra - mezha.net - June 26th, 2026 [June 26th, 2026]
- Psychology says people who rarely post on social media and prefer to stay private usually have these 7 traits - Silicon Canals - June 26th, 2026 [June 26th, 2026]
- Cruise Passengers Are Meeting Before They Sail: The Rise of Pre-Cruise Social Networking - PR Newswire - June 26th, 2026 [June 26th, 2026]
- Aspirus Health Dermatologist urges those with acne to seek professional help and not social media advice - Upper Michigan's Source - June 24th, 2026 [June 24th, 2026]
- Social media posts from Mason County man charged in terror plot suggest anger, frustration with Trump administration - king5.com - June 24th, 2026 [June 24th, 2026]
- The G7 And The Social-Network Logic Of The AI Divide Analysis - Eurasia Review - June 24th, 2026 [June 24th, 2026]
- United States Travel Disruption as CruiseHuddle Mobile App Launch Sparks Powerful Shift in Cruise Social Networking and Cruise Planning Culture -... - June 24th, 2026 [June 24th, 2026]
- UK plans to give established media more visibility on YouTube and TikTok - The Guardian - June 24th, 2026 [June 24th, 2026]