Mediaboss Marketing

NEW YORK (AP) -- Facebook may have made social networking a worldwide cultural phenomenon, but it wasn't the first Internet company to connect people online. And it won't be the last. Here's a look at how social networking has evolved. Some companies have come and gone. Some are mere shells of their former selves. And others show promise, even as Facebook dominates the social Web.

Geocities

Launched in 1994, Geocities offered a way for people to build websites and tell the world about themselves with postings and photos. Users could also buy and sell things through online stores. Pages built to feature different subjects formed virtual communities. Yahoo bought it in 1999, at the height of the dot-com boom, for about $3 billion and shut it down a decade later. Geocities was among the early services that let people form online communities. Yahoo shut down GeoCities in 2009.

Classmates.com

The website created to connect former schoolmates with one another launched in 1995, possibly before its time. It filed to go public in 2007 when it had about 50 million users, but withdrew the IPO that December, citing "market conditions." Classmates.com still exists today, but is overshadowed by Facebook. It's owned by United Online Inc., which is also home to online florists such as FTD and Interflora.

SixDegrees

Started by Andrew Weinreich in 1997, SixDegrees was "the first online business that attempted to identify and map a set of real relationships between real people using their real names," writes author David Kirkpatrick in "The Facebook Effect." Though it attracted millions of users, the site failed to catch on and shut down in 2000. Weinreich later told Kirkpatrick that "We were early. Timing is everything."

LiveJournal

Launched in 1999, LiveJournal offered and still offers a rudimentary form of social networking. Users write online journals and share them with friends or the general public. The site doesn't require people to use their real names, and with short status update snippets more popular today, seems more akin to blogging than to social networking. It's owned by Moscow-based SUP Media and remains popular in Russia.

Friendster

See the rest here:
Beyond Facebook: A look at social network history