Mediaboss Marketing

Social networking is driving a plethora of innovations in the industry. Most of the value added services and innovations in the handset models have been driven by the growing interest of youth and people in the social netwoking space.

Post 3G and BWA auctions, the Indian telecom market is on the threshold of a more mature stage, and the road ahead looks even more promising. Development in all the sectors of ICT industry has heated up the competition in the region. Operators are seeking new sources of growth to capitalize on their share of the market and Bharti Airtel has added one more chapter to it by introducing Airtel voice blog.

Bharti Airtel has added voice to the social networking by unveiling Airtel Blog. It is reportedly the world's first voice blogging service.

India's leading operators' innovation has already been tested by nearly two million users. This has brought social networking on voice to its mobile customers. Archiving and sharing of voice messages among companions, members, followers is one of the biggest charms among the mobile customers.

Blogging which became a hit among Indian celebrities has been major hit among the masses. People are using their Airtel Blog to share voice updates to reach out their fans. Subscribers just have to dial in and listen to the voice blog at their convenience.

Perhaps one of our fastest growing Value Added Services in our stable in recent times, Airtel Blog is taking the concept of micro-blogging to an entirely new level, said Atul Bindal, President-Mobile Services, Bharti Airtel. As a nation, we love to verbalise and reach out to our social network of friends, families or pursued interests and Airtel Blog enables this added intimacy on the customer's mobile phone. Some have called Airtel Blog 'Twitter with a voice' but we are simply calling it a game changer.

Powered by Bubble Motion a company in voice messaging and social communication for mobile phones, Airtel Blog has find multi usages and is also being used by communities as well as individuals to connect with their followers and keep track of their friends and families.

archanasi@cybermedia.co.in

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Airtel gives voice to social networking sites