Mediaboss Marketing

BELMONT, CA--(Marketwired - Apr 24, 2013) - Actiance, helping organizations benefit from communications, collaboration and social networking, today announced a set of feature enhancements to its popular Socialite product to allow the social workforce to increase productivity. The enhancements deliver social engagement best practices to the regulated sector -- where more than 50,000 users are relying on Socialite to gain a competitive edge for sales, ROI and customer engagement.

"We have seen significantly increased demand from financial advisors, insurance agents and relationship managers who are using social to conduct more effective business while meeting regulatory requirements," said Sarah Carter, General Manager, Social Business, Actiance. "In listening to our user base and mapping industry trends, we've increased the competitive edge our customers require to unleash social business."

The result is a set of productivity enhancements augmenting the company's core focus of enabling effective usage of communications and its compliance across all devices and platforms. To date, Actiance has released the well-received Socialite Engage mobile app, a native iOS app that allows the social workforce to connect anywhere, anytime. The market-leader also delivered integration with Salesforce.com to help track and monetize social media conversations. Both of which allow users to increase engagement across social networks with compliance and governance.

According to a recent LinkedIn-FTI Consulting report, 7 in 10 financial advisors are already using social networks for business purposes. The report goes on to state that 'hundreds of millions of people around the world already use sites like LinkedIn, Facebook and Twitter, making social networking an increasingly vital element for building and interacting with communities of potential clients.' In the Worldwide Enterprise Social Software 2012-2016 Forecast Update, IDC analyst Vanessa Thompson reveals that, "social software is quickly becoming a critical decision support and worker productivity tool, with strong solution adoption recorded in 2011-2012 across all regions, particularly the Americas."

As the use of social networks for business increases, client, analyst, and industry feedback revealed a demand for increased access to, and control of, content and the ability to connect with individuals on social networks and to increase the effectiveness of time spent on social.

"Financial advisors and other users in regulated industries have a unique set of requirements when using social media for business. We listen to the requirements of our audience and are continually enhancing Socialite to meet their needs," says Ajesh Shah, Senior Product Manager. "This builds on our commitment to provide greater productivity and governance when using social networks for business."

To learn more about Socialite and the Socialite Engage mobile app, visit: http://www.actiance.com/products/socialite.aspx

About Socialite

Actiance Socialite is the leading social media engagement platform that allows organizations to maximize the value of social media by empowering employees to share pre-approved content, interact with clients and prospects, and analyze the impact of published content. From financial services to healthcare to energy and insurance, Socialite enables employees across various industries to use social to expand the corporate brand, acquire new customers, and deepen existing relationships.

The Socialite Engage mobile app is available as a free download from the App Store and requires a Socialite account provided to users by their organization.

Read more here:
Actiance's Enterprise Social Media Platform Provides a Competitive Edge for Financial Advisors