Mediaboss Marketing

WHEN Canon released the Powershot S90 three years ago, it created a new era for cameras, offering a genuinely pocketable compact for photographers. Along with its successors the S95 and S100 the camera was the ultimate choice for photographers wanting portability, without sacrificing too much in image quality or manual controls.

Canons latest offering, the S110, is a pocket-sized compact camera, packed with WiFi and a 3in touchscreen. It is a relatively gentle update to the S100 as the lens, sensor and image processor are essentially the same. The touchscreen offers the usual features we would expect, including the touch-focus that allows you to specify your subject by tapping the screen.

The smartphone-like aspects along with this years must-have feature WiFi connectivity provides benefits to the user because you can instantly transfer images to your smartphone or tablet. You can also upload pictures and movies directly to social networking sites such as Facebook and YouTube. Released in September 2012, the S110 does not have a built-in GPS like the S100, but the camera can still geo-tag images by syncing with your smartphones GPS.Available in glossy white and matte black, the S110 has a 12.1 -megapixel resolution and 5x optical zoom.

The S110 also has a "ZoomPlus", an enhanced digital zoom that attempts to use content-aware upsampling for better image quality. This is similar to Sonys Clear Image Zoom feature.

Essentially this doubles the cameras zoom range, while in principle offering better quality than a standard digital zoom.

The wide aperture lens coupled with four-stop intelligent image stabilisation allows it to take sharp shots even in low light. This is the most important feature in a camera since most do not produce clear images in low light. The S110 definitely does this well.

As for the battery life, according to Camera and Imaging Product Association (CIPA) test results, the S110 is rated at 200 shots, however, I was able to take about 400 shots before the battery went flat but this was also because I frequently used WiFi, which reduced the battery life quicker. Thats not to say that it would immediately drain the battery, but on average if you constantly uploaded pictures onto social networking sites, you would still be able to take about 250 to 300 shots.

The Canon PowerShot S110 is an ideal compact camera if youre a big fan of small gadgets and of being able to upload pictures instantly onto social networking sites.

However, if you are to compare the S110 and S100, nothing much has changed in terms of design, except for the removal of the front grip.

If you prefer having a compact camera that has a touchscreen, better maximum light sensitivity and WiFi connectivity, then the S110 costing RM1,699 would be an ideal choice.

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A social networking Powershot