Mediaboss Marketing

Dublin Ireland (PRWEB) February 28, 2014

Social network platforms allow people to build networks and relations among people with whom they share common interests. Social networking technology has the potential to increase the productivity of knowledge workers by 20-25%. The use of this technology in industry has mainly been the domain of large enterprises but that is changing as smaller companies see the benefit of this consumer-led technology.

Here are 5 reasons why small businesses should consider social technology:

Reason #1: Share information effectively and efficiently companywide:

Small and medium sized companies tend to have separate databases and spreadsheets to store disparate pieces of information, causing confusion and errors. An invaluable source of hard information is the accounts software. It is here for example that you will find the definitive list of customers, or exactly how many of what products are on back order and what customers invoices are overdue. Using social technology concepts, this valuable information can be shared companywide, and users can choose to follow accounts and transactions that interest them.

Reason #2: Find information quicker:

Many social networking products aimed at larger enterprises state (quite correctly) that a key benefit of social technology is finding expertise among colleagues in other areas of the company. For smaller companies where all colleagues know each other, this is not a huge issue. However, finding customer contact details and transaction history quickly is certainly a key benefit of a companywide social application.

Reason #3: Share news and keep everyone informed:

The original premise of social networking was to create a platform where people with similar interests could share information. That concept is now being extended into the office. Rather than sharing personal information, corporate social platforms encourage users to share news about contacts or transactions on a social content sharing wall.

Reason #4: Streamline workflow processes:

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5 Reasons Why Small Businesses Should Consider Social Technology