Mediaboss Marketing

DUBLIN--(BUSINESS WIRE)--The "Business-to-Business Marketing 2020-2021" report has been added to ResearchAndMarkets.com's offering.

This report presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace.

Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more.

Over 1,200 website links, directly embedded into the electronic edition, will direct you to additional market research and other resources. B2B marketers will gain insight from the broad scope of information in Business-to-Business Marketing 2020-2021. For academic libraries, Business-to-Business Marketing 2020-2021 is an essential reference that supports business management and marketing curricula.

Key Topics Covered:

PART I: MARKET OVERVIEW

1 BUSINESS-TO-BUSINESS MARKETING

1.1 B2B Marketing

1.2 Comparison Of B2B and B2C Marketing

2 B2B SPENDING

2.1 B2B External Spending

2.2 B2B Marketing Budgets

2.3 Digital Advertising Spending

2.4 B2B Marketing Budgets 2019

2.5 B2B Sales Collateral

2.6 Market Resources

3 B2B MEDIA

3.1 Business News Magazines

3.2 Business Technology Magazines

3.3 Newspapers

PART II: STATE OF B2B MARKETING

4 B2B MARKETING BENCHMARKS

4.1 Overview

4.2 B2B CMO Survey

4.3 Market Resources

5 B2B MARKETING OUTLOOK

5.1 Overview

5.2 Survey Results

5.3 Market Resources

6 B2B MARKETING TACTICS

6.1 Overview

6.2 Objectives

6.3 Marketing Tactics

6.4 Market Resources

7 CMO MARKETING STRATEGY

7.1 Overview

7.2 Survey Results

7.3 Market Resources

8 DATA MANAGEMENT

8.1 Overview

8.2 Survey Results

8.3 Market Resources

9 DIGITAL MARKETING STRATEGY

9.1 Overview

9.2 Marketing Data & Technology Strategy

9.3 Marketing Technology Trends And Utilization

9.4 Marketing Technology ROI

9.5 Market Resources

10 TRENDS IN B2B MARKETING

10.1 Overview

10.2 Top Trends

10.3 Market Resources

PART III: MARKET LEADERS

11 TOP ADVERTISERS

11.1 Top 100 B2B Advertisers

11.2 Market Resources

12 TOP B2B AGENCIES

12.1 B2B Agency Ranking

12.2 Market Resources

13 TOP B2B BRANDS

13.1 Overview

13.2 Ranking 2019

13.3 Market Resources

PART IV MARKET SEGMENTATION

14 BUSINESS & WORKFORCE COUNTS

14.1 Number of Businesses

14.2 Small Businesses

14.3 Workforce

14.4 State Assessment

14.5 Market Resources

15 NAICS

15.1 Overview

15.2 NAICS Segments and Business Counts

15.3 Market Resources

16 DISTRIBUTION CHANNELS

16.1 Overview

16.2 Distributors

16.3 Purchasing Consortiums

16.4 Retailers

16.5 Wholesalers

16.6 Market Resources

17 BUSINESS DIRECTORIES & DATABASES

17.1 Overview

17.2 Business Directory/Database Publishers

18 DIRECT MARKETING LISTS

18.1 Overview

18.2 List Brokers, Compilers and Managers

PART V: MARKETING & SALES

19 ACCOUNT-BASED MARKETING

19.1 Overview

19.2 Implementation

19.3 Effectiveness

19.4 Account-Based Marketing Survey

19.5 Market Resources

20 ANALYTICS

20.1 Overview

20.2 Predictive Analytics

20.3 Metrics Measured

20.4 Marketing Analytics Survey

20.5 Analytics Technology Products

See the article here:
4th Edition Business-to-Business Marketing Report (2020 to 2021) - Top 100 B2B Advertisers - ResearchAndMarkets.com - Business Wire