Wise Women of Soulcomms Breaking the Glass Ceiling – THISDAY Newspapers
Haniel Ukpaukure
The theme for the 2022 edition of the International Womens Day celebration Break the Bias is a fitting description of the tradition at Soulcomms Limited, one of Nigerias leading strategic communications and engagement consultancy companies, where women have consistently risen above their circumstances to attain heights and achieve great successes in a seemingly male-dominated profession. The theme resonates with the women who have not allowed themselves to be discriminated against; who have refused to be stereotyped on account of gender, boldly asserting their relevance and making invaluable contributions to the string of successes the company has recorded in its almost 18-year history.
Mojisola Saka, Chief Operating Officer; Omonigho Agbator-Momodu and Uyiosa Aigbe can aptly be described as The Wise Women of Soulcomms. They are currently flying the flag that indicates the milestones that have been recorded by women across generations at the top-rate company. It is a flag that symbolizes the DNA that runs in the company.
The women have succeeded because the company provides a conducive environment and a level playing field that allows each person to thrive, irrespective of gender. It is an environment that allows women to realize their full potential, which is evident in their ability to effortlessly juggle their roles as professionals and executives at the workplace, as well as wives, mothers, daughters and sisters at home.
Despite the unenviable reality of carrying domestic and official burdens almost on a 24-hour basis, women have been able to make their mark by contributing immensely to the growth of Soulcomms, thanks to their never-say-die spirit. It is proof of their ability to break biases in a society where women have to work extra hard, more than their menfolk, to be recognized and appreciated.
It is a befitting testimony to the resilience and resourcefulness of women at Soulcomm that Mojisola, the only woman to run the company since its establishment in 2004, has held the position longer than her male predecessors, literally responsible for the enviable height the company has attained today. She wears many caps that include team leader, business driver, mentor, entrepreneur, conceiver and administrator.
The propriety of celebrating the women at Soulcomm on this years International Womens Day must be viewed against the background of the general disapproval and outrage that has greeted the failure of lawmakers to pass the four gender equality bills which were expected to be part of the constitution amendment process currently going at the National Assembly. In the view of many Nigerians, especially women organizations, the action of the lawmakers is simply a reflection of the patriarchal nature of Nigeria, where male dominance forms part of the culture.
According to the Human Resource Management International Digest (Volume 27 No.7, pp.9-11), The patriarchal system such as seen in Nigeria remains a strong culture of male dominance and women continue to be subjugated. Thus, in Nigeria, the patriarchal system still forms a barrier to achieving a good work-life balance and advancement for women.
The patriarchal system accounts for why there is lack of access to education for the girl child, especially in some sections of the country where little value is placed on education of female children because of the age-old but erroneous belief that their place is in the kitchen as full time housewives. This belief is fueled by the thinking that she loses the family name the moment she is married off into another family, and is therefore not worth being invested in.
There is also the cultural factor that robs the girl child of opportunity to acquire education because she is given out for marriage even before she attains adolescence, as is the practice in some areas.
It is a system that encourages gender discrimination against women in virtually every segment of society at the work place, in schools, in politics, in social organizations, etc. Succinctly put, Nigeria is a place where gender disparity has virtually reduced women to second class citizens, though the constitution guarantees equal rights and opportunities for all citizens. Even the statutes that set up public institutions discriminate against women, ignoring the same constitution.
Last month, an Abuja Federal High Court upheld the January 22, 2022 dismissal from the Nigeria Police of a female officer, Omotola Olajide, for getting pregnant while unmarried. The court re-affirmed Regulation 127 of the Police, despite the argument of the Nigerian Bar Association (NBA) which instituted the case, that the action is a violation of Olajides rights which are enshrined in the 1999 Constitution, as amended. The NBA pointed out the discrimination in the action of the Police authorities in the face of the well-known fact that unmarried policemen impregnate women and are not dismissed from the service.
In December, 2021, an Army Private, Hannah Akinlabi, was arrested and detained by the authorities for publicly accepting a marriage proposal from a member of the National Youth Service Corps at a passing out parade in Kwara State. The ladys offence was that she violated military rules by publicly displaying emotion while in uniform. Incidentally, it was the time a video of a male soldier doing the same thing to a lady trended on social media, with Army authorities keeping mute on the matter. It took public outcry and appeals for the authorities to release the lady a day before Christmas to enable her to spend the festive season with her family, but not without a stern warning to ensure she did not repeat such an act.
This is the society in which women at Soulcomm find themselves, but have refused to be victims of the many biases that are stacked against the female gender. It is the same society where they are breaking the proverbial glass ceiling. This is a feat that deserves recognition and celebration.
Mojisola, a globally trained and experienced resource manager in Advertising, Experiential/Direct /Social Marketing and Banking, has handled projects within Nigeria and West Africa. An amazon in her own right, she leads the team from a strategic and execution perspective as COO. The numerous successes recorded by Soulcomm on all the projects under her watch have come about as a result of her knowledge and dexterity in Strategic Communications, Engagement and Messaging.
She holds a Bachelors degree in Sociology, a Diploma Certificate in Issues and Crisis Management, London School of Public Relations and an Advanced Certificate in Social Media Management, Chartered Institute of Public Relations, in the United Kingdom. She is also an alumnus of the International School of Communications, London and a member of CIPR, UK and NIPR.
Mojisola is guided by a personal philosophy of Stand and be known for the best, the reason she is seen by many as a torch bearer for the new generation of female professionals in the public relations industry.
Omonigho has competencies in Engagement and Experiential/Direct Marketing (Events/Projects Marketing and Operations Development and Management). Her expertise in operational development and execution strategies has contributed immensely to chain of successes that have attended all the projects she has been part of, right from her days at Neo Media & Marketing.
She is a graduate of Computer Science from Ambrose Alli University, Ekpoma, Edo State, and also has a certification in Administrative Management from the London Academy Business School. She brought to Soulcomm a diverse yet passionately immeasurable value to strategic thinking and output, and easily taps into her vast knowledge and experience, having successfully executed numerous pan-Nigeria activation campaigns for leading brands and across varied sectors. These sectors include FMCGs, telecoms, government and stakeholder/community relations, as well as financial services.
Uyiosa, with a Bachelors degree in Political Science and a Diploma Certificate in Public Relations, has handled engagements with high profile clients in banking, FMCG, hospitality, government and non-government sectors. She is often described as a motivated and passionate soul who brings unparalleled commitment and dedication to her job, the reason she excels in every task she handles.
Her ability to multi-task is evident in the fact that within and outside the office environment, she creates time to plan and execute projects in diverse areas. In addition to her job at Soulcomm where she helps the company deliver five-star performances in terms of strategic marketing communications on some of the most popular local and international brands across different sectors, Uyiosa is an interior decorator and designer whose works are found in commercial and residential properties.
A co-founder of Scents of Aurora, an aromatherapy and self-care brand, she devotes her private time to mentoring young female teenagers on how to aspire and actualize their dreams for the purpose of contributing to nation building.
As the world celebrates this years edition of the International Womens Day, heres to more great accomplishments to these wise women who have borne and are bearing great talents to the marcomms industry, their clients and community at large.
Like Loading...
Visit link:
Wise Women of Soulcomms Breaking the Glass Ceiling - THISDAY Newspapers
- Digital marketing statistics of 2025: H1 by the numbers - Marketing Dive - July 10th, 2025 [July 10th, 2025]
- Social Panga wins the marketing mandate for Neo by Nippon Paint - Adgully.com - July 10th, 2025 [July 10th, 2025]
- Labubu Marketing Masterclass: How POP MARTs Designer Toy Conquered the World - Brand Vision Marketing - July 10th, 2025 [July 10th, 2025]
- New AI tools for mental health research and treatment - Google Blog - July 8th, 2025 [July 8th, 2025]
- AI, Irreality and the Liberal Educational Project (opinion) - Inside Higher Ed - July 8th, 2025 [July 8th, 2025]
- AI is changing our world. At what point will it change our reality? | Opinion - USA Today - July 8th, 2025 [July 8th, 2025]
- Sam Altmans AI Empire Relies on Brutal Labor Exploitation - Jacobin - July 8th, 2025 [July 8th, 2025]
- Protecting U.S. Tech: China Committee and Bipartisan, Bicameral Leaders Unite to Stop CCP AI Chip Smuggling - Select Committee on the CCP | (.gov) - July 8th, 2025 [July 8th, 2025]
- The worst thing about AI? That stupid Samsung ad where the guy adds way too much sugar to his pasta sauce - The Guardian - July 8th, 2025 [July 8th, 2025]
- She Wanted to Save the World From A.I. Then the Killings Started. - The New York Times - July 8th, 2025 [July 8th, 2025]
- BRICS leaders to call for data protections against unauthorized AI use - Reuters - July 8th, 2025 [July 8th, 2025]
- Opinion | Are We Really Willing to Become Dumber? - The New York Times - July 8th, 2025 [July 8th, 2025]
- The Coder Village at the Heart of Chinas A.I. Frenzy - The New York Times - July 8th, 2025 [July 8th, 2025]
- How agencies are pricing AIand what it means for industry compensation - Ad Age - July 8th, 2025 [July 8th, 2025]
- Ukrainian Troops Struggle to Hold the Line on the Eastern Front - The New York Times - July 8th, 2025 [July 8th, 2025]
- Russian Offensive Campaign Assessment, July 7, 2025 - Institute for the Study of War - July 8th, 2025 [July 8th, 2025]
- Ukraines Drone Revolution: And What America Should Learn From It - Foreign Affairs - July 8th, 2025 [July 8th, 2025]
- Russia welcomes Trumps cut to Ukraines military aid but it could be deadly for Kyiv - CNN - July 8th, 2025 [July 8th, 2025]
- Russias Child Soldiers: How the Kremlin Trains Ukrainian Kids and Sends Them to the Frontlines - UNITED24 Media - July 8th, 2025 [July 8th, 2025]
- Farmers turned soldiers, fields full of mines and a rural exodus: how Russia is punishing Ukraines countryside - The Guardian - July 8th, 2025 [July 8th, 2025]
- Zelenskyy says coalition of the willing should meet in a few days, after call with Starmer as it happened - The Guardian - July 8th, 2025 [July 8th, 2025]
- YouTube Enables Creators to Share More Data with Brands to Secure Partnership Opportunities - Social Media Today - July 8th, 2025 [July 8th, 2025]
- How Brands Are Taking Back Social Media From Influencers - The New York Times - July 8th, 2025 [July 8th, 2025]
- Explained: Why Greenwashing is the newest social media marketing red flag - Storyboard18 - July 8th, 2025 [July 8th, 2025]
- KFC appoints We Are Social as social agency of record - Marketing-Interactive - July 8th, 2025 [July 8th, 2025]
- Behind Amtraks social-first marketingthe viral Train-tacular post and whats next - Ad Age - July 6th, 2025 [July 6th, 2025]
- Olipops UGC Strategy: 5 Drops and Hotel Experiences That Drove Social Buzz - Influencer Marketing Hub - July 4th, 2025 [July 4th, 2025]
- Im a social media scientist with 3.5 million followers. Heres what Ive learned about public health communication - STAT - July 4th, 2025 [July 4th, 2025]
- Currys CEO: New generation of customers discovering the brand thanks to social strategy - Marketing Week - July 4th, 2025 [July 4th, 2025]
- TikTok Provides an Overview of Its New Brand Consideration Ads [Infographic] - Social Media Today - July 4th, 2025 [July 4th, 2025]
- Outdated AI Drains Marketing Budgets and Wastes Team Time - MarTech Cube - July 2nd, 2025 [July 2nd, 2025]
- Championing Growth and Enabling Teams to Thrive: Social Elements CEOs Approach to Leadership - Little Black Book | LBBOnline - July 2nd, 2025 [July 2nd, 2025]
- TikTok Launches Bulletin Boards for Broadcast Messaging From Creator and Brand Profiles - Social Media Today - July 2nd, 2025 [July 2nd, 2025]
- Ayrshire mentor named Social Media Marketing Specialist of the Year - The Scotsman - July 2nd, 2025 [July 2nd, 2025]
- The harms of social media are largely blamed on individuals instead of tech companies - USC Annenberg - June 29th, 2025 [June 29th, 2025]
- Instacart Gains Momentum With AI and Social Media Partnerships, Says Citizens JMP - Yahoo Finance - June 29th, 2025 [June 29th, 2025]
- Tunisian girl set to be repatriated after social media love marriage ends in divorce - Geo.tv - June 29th, 2025 [June 29th, 2025]
- Snapchat Shares Trend Insights for Marketers to Tap Into This Summer [Infographic] - Social Media Today - June 28th, 2025 [June 28th, 2025]
- The next performance marketing frontier: beyond search and social - Campaign - June 28th, 2025 [June 28th, 2025]
- 24Social Expands Southeast Asia Reach with Over 8 Years of Proven Social Media Expertise - Yahoo Finance - June 28th, 2025 [June 28th, 2025]
- How cheap SMM panels are revolutionizing social media marketing for small businesses - London Daily News - June 24th, 2025 [June 24th, 2025]
- Risks and Rewards: A Guide to Understanding Social Media Influencer Income for Valuation Professionals - CBIZ - June 22nd, 2025 [June 22nd, 2025]
- Technology to enforce teen social media ban is effective, trial says. But this is at odds with other evidence - The Conversation - June 22nd, 2025 [June 22nd, 2025]
- Own, a new social media app, aims to tokenize the creator economy - TechCrunch - June 20th, 2025 [June 20th, 2025]
- I've Worked With 1,000 Brands 11 Social Media Secrets Every Business Should Be Using in 2025 - Entrepreneur - June 20th, 2025 [June 20th, 2025]
- Meta to Start Including Ads in WhatsApp - Adweek - June 20th, 2025 [June 20th, 2025]
- Gambling and social media abuse of athletes - what is going on? - BBC - June 20th, 2025 [June 20th, 2025]
- YouTube Updates Shopping Buttons for Shorts, Expands Access to Communities - Social Media Today - June 20th, 2025 [June 20th, 2025]
- Reddit Announces New Conversation Research Tools and Updated Ad Options - Social Media Today - June 20th, 2025 [June 20th, 2025]
- Dove Wins Cannes Lions Media Grand Prix for Championing 'Real Beauty' in the Age of AI - Adweek - June 20th, 2025 [June 20th, 2025]
- TikTok Launches New AI-Powered Ad Creation Tools, Integrations With Adobe and WPP - Social Media Today - June 20th, 2025 [June 20th, 2025]
- Creator content outperforms industry norms for brand impact, study finds - Marketing Week - June 20th, 2025 [June 20th, 2025]
- How P.F. Changs turned a 5-second video into a viral brand moment - Marketing Brew - June 20th, 2025 [June 20th, 2025]
- Cupcake Giant Baked by Melissa on Supercharging DTC Sales and Social Media Reach to Drive Business - U.S. Chamber of Commerce - June 10th, 2025 [June 10th, 2025]
- What to watch for during ESPNs UFC 316 coverage the Marketing & Social edition - ESPN Front Row - June 10th, 2025 [June 10th, 2025]
- Top Crypto Picks as Normalcy Returns Following the Trump and Musk Social Media War - Crypto Daily - June 10th, 2025 [June 10th, 2025]
- Meet Marketings Most Dynamic Duo: Connected TV and Social - Adweek - June 7th, 2025 [June 7th, 2025]
- Heineken uses hard numbers to foster better representation in social media ads - Digiday - June 7th, 2025 [June 7th, 2025]
- Orange 142 Releases Social Media Marketing Best Practices For Brands to Drive Stronger Social Media Campaigns and ROI - PR Newswire - June 7th, 2025 [June 7th, 2025]
- Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads - Social Media Today - June 7th, 2025 [June 7th, 2025]
- The Top 5 Social Media Automation Tools to Save Time and Boost Engagement in 2025 - DesignRush - June 7th, 2025 [June 7th, 2025]
- TikTok Shares a Range of Ad Updates at Its World Event - Social Media Today - June 7th, 2025 [June 7th, 2025]
- Get More from Your Social Strategy with YouTube - Adweek - June 7th, 2025 [June 7th, 2025]
- LinkedIn Adds More Video Ad Options, Including First Impression Ads - Social Media Today - June 7th, 2025 [June 7th, 2025]
- Instagram Announces Latest Updates for Edits App, Including More Transition Effects - Social Media Today - June 7th, 2025 [June 7th, 2025]
- Metas Reportedly Planning to Enable Fully Automated Ad Campaigns by Next Year - Social Media Today - June 7th, 2025 [June 7th, 2025]
- Viral Nation is known for being one of the biggest digital talent agencies in the world. But it does a lot more than representation. - Tubefilter - June 7th, 2025 [June 7th, 2025]
- Musks ingratitude tweet might be the most costly social media post of all time - Sherwood News - June 7th, 2025 [June 7th, 2025]
- Social medias push for the perfect muscular body is fuelling a new form of disordered eating and young men are most at risk - The Conversation - June 7th, 2025 [June 7th, 2025]
- Social Advertising Social Media Market Size Trends and Forecast by Application, Type, and Geography - openPR.com - June 4th, 2025 [June 4th, 2025]
- RXBar scrubs corporate jargon from social feeds in battle against B.S. - Marketing Dive - June 4th, 2025 [June 4th, 2025]
- Junk food ads are flooding your teenager's social media feeds and it's influencing what they choose to eat - RNZ - June 4th, 2025 [June 4th, 2025]
- What it takes to win in social: Be a pinball wizard, storyteller, experimenter - webintravel.com - May 28th, 2025 [May 28th, 2025]
- Bungie's Marathon fans convinced game will be cancelled after paid marketing reportedly pulled - Indy100 - May 28th, 2025 [May 28th, 2025]
- A social marketing guru shares the keys to successful campaigns - Fast Company - May 24th, 2025 [May 24th, 2025]
- SMBs rely heavily on social media for marketing and growth, study says - Marketing Dive - May 24th, 2025 [May 24th, 2025]
- Brands could start shunning AI for social media marketing and advertising, instead using their feeds to show off 'proof of reality,' consultant says -... - May 24th, 2025 [May 24th, 2025]
- Reddit Expands Dynamic Ads to All Advertisers - Social Media Today - May 24th, 2025 [May 24th, 2025]
- Junk food ads are flooding your teenager's social media feeds and it's influencing what they choose to eat - Australian Broadcasting Corporation - May 24th, 2025 [May 24th, 2025]
- Study shows importance of autonomy in social media recruitment for clinical trials - University of NebraskaLincoln - May 22nd, 2025 [May 22nd, 2025]