Mediaboss Marketing

Despite the potentially jargon-heavy title of this piece, were actually talking about serious stuff here which is why you should know what youre spending time and money doing is worth the time and money.

While I think that sentence alone should bea goodreason, Ill expand to three core reasons why knowing the ROI of your social media campaigns is paramount to marketing success.

First up is a deeper dive into my initial statement: If youre spending time on something at work, it needs to be valuable, and that value needs to be provable, preferably by tracking your company and team goals.

If it doesnt, then you should ask yourself (or the powers that be) why youre doing it. Without getting too existential about it, most people work for an organization that has some kind of goal, with metrics attached. From there, a trickle down effect of departments, teams, and individuals having goals/metrics/KPIs/whatever you call them, is fairly common.

Now I hear you saying that you have goals and metrics for your social media campaigns. I also hear you shouting, Retweets! and Likes! and Pins!

While there is nothing specifically wrong with wanting traction on social channels, a few important considerations should be applied:

If yes,you are certainly not the norm.

Whichbrings us to our second point.

If youre not tracking the ROI of your social campaigns, you probably dont know whats working, not working, and why. And you should definitely want to know that information, because its how you get to better marketing, higher ROI, and a strategic understanding of what the right mix of channels by audience is for your brand.

See more here:
Why Knowing The ROI of Your Social Media Campaigns is Important by @texasgirlerin