Mediaboss Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or updates with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Why would a search marketer or a site about search engines care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and discovery is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.

Here at Search Engine Land, we provide social media marketing information and news in a variety of ways:

How To: Social Media Marketing is our section that is devoted to practical tips and tactics about social media marketing. Also see the related How To: FacebookandHow To: Twitter sections.

Social Media Marketing Library Archives: This area of Search Engine Land provides a collection of all stories weve written on the topic of social media.

In addition to covering social media marketing generally, Search Engine Land also has areas specifically about particular major social media sites and social search sites:

Marketing Landis the sister site to Search Engine Land that covers allfacets of internet marketing, including social media marketing. At Marketing Land, youll find regular news coverage about social media marketing. It also offers three dedicated columns on the topic:

Search Engine Land produces the SMX conference series. Many of our SMX events have topics that cover social media. Theres also our annual event entirely devoted to social media. Check out the site to learn more: SMX Social Media Marketing.

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What Is Social Media Marketing? - Search Engine Land