Mediaboss Marketing

Vertical Response: Taking the Guesswork Out of Email Marketing and Social Media for Small Businesses

Laurie: Hi, this is Laurie McCabe from the SMB Group, and today Im talking to Janine Popick, CEO at Vertical Response. Vertical Response helps small businesses grow with email and social marketing tools, and recently Vertical Response introduced a new version of their solution, which is what Im here to talk with Janine about today.

So Janine, before we get into what the new Vertical Response solution is all about, can you just let us know a little background about the company and what youve been doing up until now.

Janine: Oh sure, and thanks for having me here, Laurie, this is great. I launched Vertical Response back in 2001 really with the premise that there was a lot of email marketing solutions out there for big businesses but theres not a lot of solutions for small businesses. Were based in San Francisco, were still headquartered here today, but really those big companies have that expensive software to manage all of their marketing, especially their email marketing. It was the right time for us to launch a company and get those small businesses from sending email out of their Outlook to more professional looking emails and a more professional solution. Currently we have about 105 employees at Vertical Response.

Laurie: Ok, and about how many customers do you have?

Janine: Well we have over a million businesses that have come to use us over the course of the last 13 years. Weve got probably on any given month about 40 to 50,000 active customers that are in there using the system.

Laurie: Ok, thanks. Thats a great introduction too. So why are you introducing a new version of Vertical Response now?

Janine: Well, over the course of years newer technology surfaces so that companies like Vertical Response can build some really neat stuff for small businesses to use, easier to use technologies, and we really decided its time for us to do that. Our self-service platform really lets those small businesses connect with their customers using both email marketing and social media marketing.

Laurie: Right, I did get a look at it last time we spoke and it does look really easy to use, which is always a good thing for any of us.

Janine: Yeah, you know small businesses really want to get in there and get out and do what they do best which is running their business.

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Vertical Response: Taking the Guesswork Out of Email Marketing and Social Media for Small Businesses