Mediaboss Marketing

With an endless gamut of channels coming into play in todays complex world of marketing, B2B marketers often find themselves reeling under the pressure of which one to choose. Theres digital in general, mobile marketing and how our omnipresent devices are changing everything about marketing. Theres social media marketing and, of course, theres traditional marketing, which still remains an important part of the equation. However, in the B2B industry, not every marketing channel makes sense for every business. No one-size-fits-all-formula works either. What works then? In order to find the right marketing channel for your business, youve got to be a little inquisitive, a little more intuitive and a whole lot more focused.

One goal, many strategies know the difference

While your marketing efforts should be customer-centric, you may go about it through different marketing routes.

Traditional marketing. Display ads, direct mail, banner ads, billboards, TV, radio, and a whole lot of offline tactics are important when it comes to attracting the attention of your target customers. These are traditional marketing tactics and, for a long time, were the only way to do business..

Digital marketing. I like to think of digital marketing as traditional marketing done online, as the basic premise remains the same engaging the customers and responding to their concerns. While digital marketing may seem like a less human interaction than face-to-face marketing, remember theres a human behind every desktop or mobile screen that youre targeting.

Social media marketing. With marketers increasing their social media spending at a steady rate, this has emerged as one of the most popular marketing channels for B2B companies. Great for building a brand image for your business, for listening and gathering insights, and for finding and engaging with prospects and customers, this marketing strategy works best when integrated with other marketing tactics.

Mobile marketing. Mobile has, without question, taken over as the most preferred medium for research and consumption of content on the Internet. As such, a designing and developing all marketing strategies with a mobile first mindset isnt an option, its a necessity.

Marketing strategies must overlap

Originally posted here:
Understanding the Channels: An Overview of Social, Mobile, Digital and Traditional Marketing for B2B