Mediaboss Marketing

Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this years Digiday Technology Awards shortlist.

As the judges choices illustrate, the submissions that came in a cut above demonstrated brands passion for balancing data privacy and highly effective personalization adopting technologies and integrating with partners to achieve both.

The most-entered category this year was Best AI Tool.

Typeface, a major standout in the category, is a generative AI application helping businesses create personalized content quickly and effectively. Typeface combines AIs speed with meaningful brand personalization and control, meaning companies can generate personalized content at scale but not sacrifice privacy assurances.

Reveal Mobile boasted the greatest number of finalist nominations four in total. As a provider of location intelligence, geofencing and campaign attribution solutions, it partnered with Offbeat to run a paid social campaign on TikTok that drove location visits for one of the agencys national restaurant clients. With Reveal Mobiles geotargeting platform and foot-traffic attribution reporting, the TikTok campaign provided a 30X ROI, helping to prove the value of these tactics in the brands media mix.

Calendly received a nomination for Best Sales Automation Tools and Platform for its launch of Calendly Routing, which helps pressured, time-strapped sales and marketing teams to qualify, route and book meetings quickly, speeding up the sales cycle, increasing conversion rates and providing a better customer experience. Users of Calendly Routing have created an automated, effective inbound sales process that yields conversion and drives alignment with marketing teams. Some have reported gaining 1012 hours back each month that was previously spent manually managing the scheduling process.

Minute Medias Asaf Peled secured a finalist spot for Founder of the Year. As a leading technology and digital content company, Minute Media provides its clients with the tools to succeed in an ever-changing digital environment by leveraging its experience as a publisher. Asaf has led the company to tremendous success, including launching its own SSP, leading to an integrated partnership with Amazon Publisher Services TAM. Asaf also guided Minute Media into commercial partnerships, including collaborations with WhatsApp, Pennington, Pepsi, Kay Jewelers, Kia, Expedia, DoorDash and more.

For Best Buy-Side Programmatic Platform, Yahoo, in partnership with Marriott, snagged a finalist spot for the Where Can We Take You campaign. Marriott leaned further into its existing partnership with Yahoo to increase brand awareness, attract new customers and drive bookings with increased campaign efficiency and return on investment. By leveraging a wide range of Yahoo services from an interactive mobile trip planning tool and shoppable video to impactful DOOH in luxury fitness and gold environments the campaign resulted in 2x consumer engagement and a 50% increase in return on ad investment.

All in all, what the judges selected in 2023 shows that tech companies are empowering advertisers and publishers to offer more targeted, personalized campaigns, resulting in better returns and elevated customer experiences.

See the complete list of finalists below.

Best Affiliate Marketing Platform Hilton & Rakuten Advertising impact.com Litter-Robot & Partnerize

Best AI Tool BENlabs Dstillery LivePerson & Virgin Media Papercup Pixability + McGarrah Jessee Typeface

Best Attribution Tool Dominos Experian Marketing Services Fetch Measured Incrementality Platform PulsePoint Reveal Mobile Spectrum Reach

Best Buy-Side Programmatic Platform AdTheorent Atlas by Talon MediaMath Nexxen DSP Vistar & Church Yahoo & Marriott

Best Content Management System eMagazines

Best Content Marketing Platform Critical Mass Curacity Issuu Linkwell Health Nativo Optimizely

Best Cookieless Identification Technology fullthrottle.ai Havas and ID5 Ogury Quantcast SORT by Perion Wunderkind

Best CRM Platform Act! stc NAWAQL Merlin

Best Customer Data Platform Decile Epsilon Lytics & Land OLakes MongoDB and Twilio Segment Olo & BelAir Cantina Treasure Data

Best Data Lead Jonathan Zile, PulsePoint Will Sach, Director of Data Strategy at News UK

Best Data Management Platform Audigent Club Carrefour News UK Permutive

Best Data Team Demandbase Fifty & Avalon New York Times Advertising News UK Ovative Group PulsePoint

Best E-Commerce Technology Bambuser Best Buy GroupBy LivePerson & Virgin Media RevLifter Yext in partnership with Casio

Best Esports/ Gaming Ad Technology Equativ Gamelight OneFootball, SPORTFIVE and Bidstack TrafficGuard VDO.AI

Best Event Platform Kaltura Events Wistia Live

Best In-Store Technology Cooler Screens The CR Recommended Mark

Best Influencer Marketing Platform Brandwatch Gumball Influencity Spectrum Brands and Mavrck Tagger

Best Location Data Platform DAC & TransparenSEE Foursquare InMarket and Bob Evans Farms Lastmile Locala & Captura Group Reveal Mobile

Best Marketing Analytics Platform Digital Remedy Known and AMC+ Ovative Group Pecan Pickaxe Upwave + TheTradeDesk

Best Marketing Automation Platform Club Carrefour Cognitiv Dominos Flight Control Fluency GetResponse Inuit Mailchimp

Best Measurement Solution Bombora Fospha & Huel LoopMe Measured Incrementality Platform DISQO Reveal Mobile

Best Mobile Marketing Platform Adjust Suite AdTheorent AppsFlyer Gamelight Liftoff PLAYSTUDIOS

Best Monetization Platform for Publishers Adtelligent Chartboost Keystone by Outbrain Nucleus & Vouchercloud Playwire PubMatics OpenWrap

Best Native Advertising Platform AdAdapted Taboola

Best Partner Clean Room Disney InfoSum MiQ and BASK

Best Personalization & A/B Testing Platform Amplitude Dugout Flight Control JibJab KFC Philippines x Braze Optimizely

Best Podcast Platform Gumball

Best Sales Automation Tools & Platform Calendly Conga Impartner Seismic stc

Best Sell-Side Programmatic Platform Beachfront Magnite Nexxen SSP Permutive Publica Reset Digital

Best Social Marketing Platform Brandwatch Evocalize Khoros

Best Subscription Platform Best Buy Fooji Reveal Mobile

Best Sustainable Ad Tech Platform AY Duration Media Good-Loop OpenX Sharethrough Viant Adtricity

Best Video Ad Server Beachfront Publica

Best Video Management Platform Bambuser Emplifi & Bensons for Beds Endeavor Streaming Partnership with Feld Entertainment Kaltura TV Platform Peerly Inc. Wildlife Studios & tvScientific

Founder of the Year Allego Revenue Enablement Platform, Yuchun Lee Asaf Peled, Minute Media Audigent Founder and CEO, Drew Stein Erik Requidan and Justin Hansen, Media Tradecraft Sabio Holdings, Aziz R.

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Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are ... - Digiday