Top 10 spirits marketing moves in May 2020 – The Spirits Business

Category: Social Marketing

4th June, 2020 by Owen Bellwood

Last months most notable marketing campaigns included Hendricks Gins Pour it Forward initiative to help bartenders, Reykas run for charity and Smirnoffs celebrity-backed social media challenge.

Hendricks aims to help 100 bartenders in the US with its Pour it Forward campaign

As consumers stay at home and bars across the world remain shut due to the global coronavirus pandemic, spirits brands had to rethink their marketing strategies and turn their focus to the online channel.

A number of companies pledged its support to the on-trade amid the pandemic, including Hendricks Gin with its Pour it Forward campaign and mixer producer Fever-Tree, which offered a series of free online seminars.

Meanwhile, Tequila Cazadores celebrated Mexican festival Cinco de Mayo last month with a campaign that encouraged drinkers to make Tequilabased cocktails at home while celebrating with friends online.

Over the following pages, we name our pick of the top marketing initiatives launched in May 2020.

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Top 10 spirits marketing moves in May 2020 - The Spirits Business

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