Mediaboss Marketing

TikTok has provided some new notes on how to maximize your TikTok content performance, which are fairly broad, in general, but could be handy in mapping out your platform strategy.

As you can see here, in a new post on the TikTok Business blog, TikTok has shared some basic guide notes on creating effective TikTok clips.

As per TikTok:

While there are endless ways to create a "good" TikTok video, finding your brand's unique voice and direction is what will ultimately set you apart, and the rules are just tips and tricks to get you there.

In combination with past advice from TikToks team, the notes could help you formulate a better strategy.

Back in 2020, TikTok also provided some more in-depth pointers on how to boost the performance of your content:

Also, a key note on hashtags while you should consider adding relevant hashtags to your TikTok clips, and you can research the most relevant and popular tags by searching in the app (where TikTok includes stats on related tags and overall tag use), adding hashtags like #FYP, #ForYou, and #ForYouPage won't help you get more views.

"Hashtags like #FYP, #ForYou, and #ForYouPage work just like all other hashtags on TikTok, so adding these to your caption wont necessarily improve your chances of getting on someones For You feed.Instead, we recommend using the space in your caption to add context to your video along with hashtags that are relevant to your content."

So relevant tags = good, irrelevant = not much help.

In addition to these functional tips, TikTok has also included some stats on how users engage with brands in the app, and how they view collaborations between brands and creators.

Some valuable notes to consider TikToks also included a range of links to its various creator assistance tools and resources, which could help in developing your marketing approach.

You can check out TikToks full post here.

Excerpt from:
TikTok Shares New Tips on How to Maximize Content Performance in the App - Social Media Today