Mediaboss Marketing

Representative image"If everyone is moving forward together, then success takes care of itself".

These words of wisdom by Henry Ford resonate with what Public Relations truly stands for. We are a collective breed of dreamers and hustlers. We dream of making it big by co-opting brands, clients, and audiences. Everything in our world happens together. Together with our teams, together with our external stakeholders, and together with the environment around us. The operational word here is 'together'. And it feels amazing to be at the centre of this orbit.

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What comes naturally to us is Grit. This somehow came naturally to me. Grit helps us survive and thrive, Grit helps us be honest and call out the bluff even if that means rattling some cages, it helps us accept that we made an error of judgment by exalting an idea when it didnt deserve to and it helps us be creative, reinvent the whole damn cycle because it is the need of the hour.

Giving up is a luxury we simply cannot afford. I do remember doing Covid 19 how certain industries were grappling with existential crisis and what a mammoth responsibility we had on our shoulders to refresh and recalibrate the narrative for brands. Not only to make them relevant in the changing times but also to make the consumer realise the need gap the brands address. Donning the hat of a creative strategist and a consultant, I learnt the value and necessity of personalised, targeted communication during those months and years.

And this, I believe by far, is the biggest testimonial to the fact that while the narratives, tools and optics for us as an industry may have evolved, our core values have remained the same passion over experience, attitude over knowledge, the hunger to constantly learn. These anchor the choices I have made for myself as a professional.

Some lessons have been learnt the hard way but have been a great driving force. My job is to make clients and brands look good, but I have to find ways to make them feel good too. The moral code is immensely crucial. Amidst all the chaos, it was always about finding that sweet spot, pivoting to newer avenues and along the way, I was lucky enough to forge those lasting relationships as the moral code was intact as a mentee, a colleague, a mentor, a leader and a client.

Thank God, for the existence of PR as a profession. For us, who are stoked by curiosity, creativity, imagination and dynamism, PR is pure rush. Whether an insider or an outsider, you ll find your corner. Just be at it.

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The author believes, from the days when PR was just a tool to drive visibility for marketing campaigns to now, when the message dotting roadsides to digital platforms to investor relations dockets are all owned by PR, we have come a very long way. But still, what PR actually does continues to be an enigma for many.

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The widening ambit of PR - ETBrandEquity