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The International Social Marketing Association (iSMA) webinar series provides timely, widely-relevant and newsworthy information on evidence-based social marketing advances and resources world-wide.

Changing Behaviours to Scale Up Rural Sanitation, September 21/22, 2015

Over 30% of the people in rural Philippines either dont have a toilet, or have one that drains into an open area. Thats 5.7 million people defecating in the open and an additional 3.7 million using toilets that drain into an open area. Talk about entrenched behaviours! (pun intended) In addition to the danger to public health and the environment, these conditions can deprive people of dignity and dampen their economic prospects. Learn how the World Bank has used social marketing principles to develop and generate demand for improved toilets. Presented by Edkarl M. Galing, World Bank on September 21/22, 2015.

Time 1: Monday September 21 at 6:30 am N.A. Eastern Daylight Saving Time / 10:30 am UTC+0 (GMT) / 11:30 am British Summer Time, 4:00 pm India (UTC+5.5) / 6:30 pm in the Philippines (standard time, UTC+8)/ 8:30 pm Australian Eastern Standard Time (UTC+10).

Time 2: Monday September 21 at 5:00 pm Pacific Daylight Saving Time / 8:00 pm N.A EDT. Tuesday September 22 at 12:00 am UTC+0 (GMT) /1:00 am British Summer Time / 5:30 am India (UTC+5.5), 8:00 am in the Philippines (standard time, UTC+8)/ 10:00 am Australian Eastern Standard Time (UTC+10).

We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing!

These webinars are primarily targeted at seasoned social marketers, but they are designed to also be of value to beginners and students.

Registration links

Time 1: Monday September 21 at 6:30 am N.A. Eastern Daylight Saving Time / 10:30 am UTC+0 (GMT) / 11:30 am British Summer Time, 4:00 pm India (UTC+5.5) / 6:30 pm in the Philippines (standard time, UTC+8)/ 8:30 pm Australian Eastern Standard Time (UTC+10).

Time 2: Monday September 21 at 5:00 pm Pacific Daylight Saving Time / 8:00 pm N.A EDT. Tuesday September 22 at 12:00 am UTC+0 (GMT) /1:00 am British Summer Time / 5:30 am India (UTC+5.5), 8:00 am in the Philippines (standard time, UTC+8)/ 10:00 am Australian Eastern Standard Time (UTC+10).

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Jay Kassirer Chair, iSMA Membership and Webinar Committees President, Cullbridge Marketing and Communications 2699 Priscilla Street, Ottawa Ontario, Canada K2B 7E1 kassirer@cullbridge.com, Tel: (613) 224-3800| (800) 262-0934

Winthrop Win Morgan President & CEO, International Social Marketing Association 6414 Hollins Drive, Bethesda, MD 20817 win@i-socialmarketing.org http://www.i-socialmarketing.org Landline: +1 (301) 581-2422 Mobile:+1(301) 807-2731

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The International Social Marketing Association