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Societal Marketing emphasizes on social responsibilities and suggests that to sustain long-term success, the company should develop a marketing strategy to provide value to the customers to maintain and improve both the customers and societys well being better than the competitors.

Societal marketing concept that holds that a company should make good marketing decisions by considering consumers wants, companys requirements, and societys long-term interests.

Societal Marketing creates a favorable image for the company increases the sales. It is not the same as the terms social marketing and social media marketing. It is a term closely related to CSR and sustainable development.

It emphasizes social responsibilities and suggests that to sustain.

It calls for sustainable marketing, socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

The global warming panic button is pushed and a revelation is required in the way we use our resources. So companies are slowly either fully or partially trying to implement the societal marketing concept.

The societal marketing concept is one of the five marketing concepts.

In the 1960s and 70s the unethical practices of many companies became public. The concept of Social Marketing surfaced in 1972; a more socially responsible, moral and ethical model of marketing, countering the consumerism. Philip Kotler introduced the concept of social marketing and societal marketing.

Societal marketing concept evolved from older concepts of CSR and sustainable development and implemented by several companies to improve their public image through activities of customer and social welfare.

Related:Five Marketing Concepts Explained with Examples

Companies should balance three considerations in setting their marketing strategies: company profits, the consumer wants, and societys interests.

Watch this video explaining marketing concepts and societal marketing concept.

Societal Marketing is very important to society, environment, and businesses. This concept was developed in order to tackle the consumerism and profit only the motive of business.

The societal marketing concept helps to maximize profits for the organization and creates a long-term relationship with customers.

It encourages developing products thatbenefit society in long run and satisfies consumers.

Related: Marketing Mix

Most recent examples of societal marketing are the super bowl 2017 ads of several companies.

Most ads took on issues like environment and immigration. These come afterpresident Donald Trumpimplemented executive orders that raised controversies.

Thesocietal marketing does not stopthere.

Societal marketing policies are what making companies activelytrying to change social policy, taking part in social activities, investing time and money in corporate social responsibility.

Societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumer short-run wants and consumer long-run welfare.

The societal marketing concept holds marketing strategy should deliver value to customers in a way that maintains or improves both the consumers and societys well-being.

Philip Kotler identified four categories of products based on long-term benefits and immediate satisfaction:

Based on the societal marketing, Kotler suggesteddeficient products must be eliminated from the market.

The pleasing and salutary productsneedmodification so that they can bring both long-run benefits to society and immediate satisfaction to the consumer.

Meaning thatthese products should be launched on the market without turning them into desirable products.

This way, rather than focusing on selling products, the focus is on consumer and society well-being.

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Societal Marketing Concept Examples, Advantages ...