Mediaboss Marketing

Do you know that more than 58% of Singaporeans are on Social Media each day? Or that we spend over 2.2 hours a day on all Social Media Channels? Thats more than twice the global average of 26% and slightly more than the world average of 2.0 hours spent a day.

From Facebook, Twitter, LinkedIn and Youtube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape.

How can you or your business tap on to this growing trend?

This intensive 2-day Social Media Marketing workshop provides a realistic hands-on session for beginning to intermediate Social Media users to jumpstart their Social Media Marketing journey.

Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, course attendees will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.

Throughout the course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.

Learn more about the Winning 6-Step Social Media Marketingstrategy.

Key Features

By the end of this course, studentswill:

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Prerequisite

Basic computer knowledge.Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

In this 2-day Social Media Marketing course, trainees will learn to put together a social media marketing campaign usinga systematic 6-step process.

1) INTRODUCTION TO DIGITAL AND SOCIAL MEDIA

2) 6-STEP SOCIAL MEDIA CAMPAIGN PROCESS

3) ANALYSE CURRENT SOCIAL MEDIA SITUATION

4) DEFINE SOCIAL MEDIA MARKETING OBJECTIVES

5) DEVELOP SOCIAL MEDIA CONTENT & COMMUNITIES

6) DELIVER SOCIAL MEDIA PROMOTIONS

7) MEASURE SOCIAL MEDIA PERFORMANCE

8) MANAGE SOCIAL MEDIA ACTIVITIES

Download Social Media Marketingcourse brochure.

Walter Lim

Walter has almost 22 years of senior management experience in online and offline marketing, public relations, industry development, campaign and events marketing and strategic planning.

A seasoned business blogger at Coolerinsights, Walter is a Jury for Mumbrella Asia Awards 2017 and has been a judge for the Singapore Blog Awards for the past 5 years. He is also a member of the Media Literacy Council and has spoken at multiple conferences and workshops on topics such as branding, public relations, social media marketing, and government-citizen engagement.

As a digital marketing consultant, Walter specialises in brand storytelling, content marketing, social media, PR, and online campaign management. His clients included major government agencies (IDA, HDB, NTU), MNCs (Pan Pacific Hotel Group, Coca-Cola, Citibank, Gleneagles Hospital), Large Local Enterprises (NTUC First Campus, Jurong Point), and SMEs from the retail, FMCG, financial, healthcare, and legal sectors. He also teaches part-time at a local polytechnic.

Formerly the Director of Corporate Communications at Inland Revenue Authority of Singapore (IRAS), Walter managed the revamp of IRAS website (2nd most visited in Singapore Government), successfully pitched an investigation story which received front page coverage on Sunday Times, and launched the agencys first YouTube video.

At National Heritage Board (NHB), he spearheaded social media marketing by starting Yesterday.sg Singapores first heritage and museums blog. He also pioneered social media marketing for NHB, and led in the development of its Facebook page, Twitter account, and YouTube channel.

Walter also organised a Singapore Food Festival event which drew 50,000 visitors over three days at Downtown East, and attracted 60,000 partygoers to a countdown party (the largest outdoor event then) at NTUC Club.

Other Achievements

Advanced Certificate in Training and Assessment (ACTA) certified trainer Member of Media Literacy Council from August 2017 to July 2018 (IMDA) Member of Jury for Mumbrella Asia Awards 2017 Judge for Singapore Blog Awards for 5 years (SPH) Vice Chairman of the Association of Singapore Attractions (ASA) Board Governor for Army Museum Whole Of Government (WOG) team member for social media initiatives Member of the Industry Skills and Training Council (WDA) Member of Productivity Steering Committee (STB) Member of PS21 EXCEL Committee (Public Sector Wide) Judge for Businesses for Families and Tourism Awards (MSF)

Alternatively, you may email your registration details to register@equinetacademy.com

Click to register via Gmail (Desktop)

Click to register via email e.g. Outlook (Mobile & Desktop)

Or call us to register at:

+65 6745 0745

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Social Media Marketing Training Course 2017 | Equinet Academy