Mediaboss Marketing

Miles Clayton looks at five social media trends and how you can make the most of them.

Background: 2013 was the year of content creationIn 2014, the effective implementation of social media strategies, search engine optimisation and email marketing continue to be the main areas of marketing focus for business owners. The proliferation of social media platforms Vine, Instagram, Pinterest and industry-based specialist forums means that marketing managers and entrepreneurs are still climbing steep learning curves. Not only do they have new platforms to learn but also frequent updates to functionality and algorithms to contend with.

The search engines also present ever-changing environments where content needs to serves the reader in order to support SEO.

1. Visibility versus content

There is no doubt that 2013 was the year of content creation for online marketing. Our view is that ensuring your carefully crafted content is visible is the next priority. This is a challenge as the internet becomes noisier and the size of social media platforms grows apace.

The era of one-size fits all communication via social media has limited marketing potential and, if the audience blinks, the message is missed. The concept of following is widely misunderstood. The question all marketers should ask: Are we setting up procedures for following or just popping by from time to time on the off-chance that someone is saying something interesting which we can react to?

Tip 1: Concentrate on well written content delivered to a highly targeted social media audience to get your business noticed.

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Social media marketing: Five trends you need to know