Mediaboss Marketing

Video Link: https://www.youtube.com/watch?v=5Xxmzym3C0c

Social Media in Credit Unions: A Case Study in 32000 Leads
In this case study Jeff Molander shows how a credit union creates 32000 new leads using a new approach to social media in credit unions. Listen and also consider LEARNING HOW in this FREE training http://www.makesocialmediasell.com Australia-based Queensland Teachers Credit Union (QTCU) ended up reaching outside its core market: teachers. It was a huge mistake. As a result, retaining their most important customers became vital to the credit union #39;s survival.So QTCU hatched a novel ad campaign hoping to win back their most important customer group. Thanks to a smarter-than-usual social marketing approach, the 2009 ad campaign quickly turned into a lead generation goldmine. The results: over a thousand schools got involved to generate 14000 opt-in e-mail subscribers. It created a database of prospects complete with name, age, occupation, postal code, and product holdings. Of course, this didn #39;t happen by accident. QTCU focused on DESIGNING social media to sell... (see the video for the full story on how social media in credit unions is exploding.From:Jeff MolanderViews:0 0ratingsTime:10:54More inEducation

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Social Media in Credit Unions: A Case Study in 32000 Leads - Video