Mediaboss Marketing

Human behavior gives rise to a social environment. The nature of this environment has two parts. Just like yin-yang, there is a good and there is a bad social culture. The aim of this article is to focus on the reasons / causes of the bad or harmful social behavior, and eradicate it to spread good will, good attitude, and a better social nature among the people.

Social marketing means to analyze, design and implement the ideas that will affect the social mass, individually and socially as well. This medium is the change that influences the economic, social, physical and emotional circle in an individual or in a group. It follows and addresses these issues by theories and principles used in commercial marketing.

Social Marketing

It is deeply influenced by the marketing philosophy, that people will make efforts to change their behavior, thinking and attitude, if they perceive the give and take between the social marketer and them of good value to their investments. The concept is just like other commercial marketing or profitable marketing that convinces people to buy the product.

It focuses on the concepts like research, the structure of ideas, market segmentation, communication, execution and provision of their services. Unlike commercial marketing that profits the marketer or producer, social marketing profits the consumer / audience. The primary goals include welfare, safety, security, environment and awareness. It strongly determines to bring out behavioral changes and practices for good.

Social Marketing Principles

This theory relies on basic principles, we can term them as the four Ps - Product, Price, Promotion and Place. Let us understand a little more about these techniques and their nature of work.

We know the need for social marketing today. It is active participation in being the marketer or even the consumer that makes a responsible social human network. Remember, 'You have the power to make a difference'.

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Social Marketing Theory - Buzzle