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Shoutlet, a social marketing solutions company based in Madison, Wisconsin has raised $15 million in Series C funding from FTV Capital. The company raised a $6 million Series B round in December from American Family Insurance, Origin Ventures and Leo Capital Holdings. The company provides an enterprise-focused social media platform to help companies conduct marketing campaigns through social media and then track their effectiveness. In a recent blog post, Shoutlet CEO Jason Weaver states: with Shoutlets Series C funding, we are going to double down on our innovation and invest heavily in our people by globally expanding our development, sales, marketing, and support teams.

PRESS RELEASE

Shoutlet Raises $15 Million Series C Funding From FTV Capital To Fuel Further Product Innovation

MADISON, WI June 7, 2012 Shoutlet, the leading cloud-based self-serve social marketing platform, today announced it has raised $15 million in Series C funding from FTV Capital, a growth equity investor focused on high growth businesses with innovative solutions. This round brings Shoutlets total funding to $24.2 million in outside investment.

Shoutlet is the most sophisticated and comprehensive self-serve platform available to create, publish, and measure social marketing campaigns and activities on Facebook, Twitter, and YouTube. Its enterprise-level functionality, Social CRM intelligence gathering and segmentation capabilities, trigger-based campaign publishing, world-class design tools for Facebook pages and web apps, and ROI-focused analytics differentiate Shoutlet from all other social management tools.

With the financing, Shoutlet will accelerate product innovation, grow its strategic partner network, and increase staff across all departments, including expanding account management and technical support offices in San Francisco, New York, and London.

In recent months, Shoutlet has added global brands including Canon, Nokia, Wrangler, K-Swiss, NASCAR, Fairmont Hotels, and Sandals Resorts to its roster of more than 400 customers who manage 6000+ accounts in 50 countries. Year over year revenue growth now exceeds 200%.

The way brands and agencies manage social marketing is changing rapidly. For the first time, marketers can easily utilize a self-serve platform with power and flexibility not easily accessible via service-based tool vendors. The wave of customers making the change to in-house management has exceeded our wildest expectations and has validated our do-it-yourself model, said Shoutlet CEO Jason Weaver. This funding will enable Shoutlet to innovate at an even faster pace and aggressively expand our product offering to meet the needs of sophisticated marketers who desire a more rapid response form of social media management.

FTV has been an active investor in the digital marketing space, and we found Shoutlet to be far and away the strongest platform for sophisticated marketers to run their own campaigns. Shoutlets self-serve model, product innovation, and high customer satisfaction and retention rates combine to uniquely position the company as a leader in the SMMS category, said Liron Gitig, FTV Capital principal and new Shoutlet board member. To FTVs strategic investor network including many global financial institutions, Shoutlets permission-based, governance approach to enterprise management is extremely attractive. Were confident the strength of the Shoutlet leadership team, vision, and long term product roadmap will ensure tremendous and sustainable growth.

About Shoutlet Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit http://www.shoutlet.com.

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Social marketing firm Shoutlet raises $15 million