Russell Stevens: Rules of Engagement for Social Marketing: Provoke, Connect, Share
Category: Social Marketing
Russell Stevens: Rules of Engagement for Social Marketing: Provoke, Connect, Share Own
http://www.sardertv.com | http http://www.learninggg.com | http Russell Stevens was a partner in SS+K, the advertising company that developed the Livestrong advertising campaign and developed much of Obama #39;s 2008 advertising strategies. Currently Russell Stevens is a Partner with the Saddle River Group, a boutique investment and consulting company focused on providing corporate strategic planning, business development, capital growth and investment, and executive counsel to corporations. Russell Stevens discusses his #39;New Rules of Engagement for Social Marketing #39; which includes provoking or tapping into people #39;s passion, connecting by fueling the debate, share by empowering people to share their story, and finally let people take ownership of the message.From:Russell SarderViews:4 0ratingsTime:04:08More inEducation
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Russell Stevens: Rules of Engagement for Social Marketing: Provoke, Connect, Share
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