Mediaboss Marketing

Barb Horne, senior marketing strategist for Penn State World Campus and owner of Ideal Image Marketing, spoke to students Monday night about advertising via Facebook and how to strategically market to reach specific audiences.

Horne spoke to about 40 students in 113 Carnegie, in an event called Social Media Advertising: Measuring a Good Return, hosted by the Penn State AdClub.

Facebook ads can transform small businesses into something viral without hurting their budget, Horne said.

She further elaborated on Facebook ads, and said that it all depends on what your strategy is in marketing them to audiences.

During the presentation, students snacked on free Insomnia Cookies and Pokey Sticks as Horne listed a few of the best practices for Facebook advertising. She also used case studies from her personal experiences to further explain the lecture.

Horne said there are three things to keep in mind when creating a Facebook advertisement: awareness, consideration and conversion.

Finding those niche audiences are very important, Horne said.

Horne used a case study from a previous client she worked with Colonial Marble & Granite to show how she created Facebook ads to boost their audience numbers.

Horne said using buzz words that relate to the specific brand you are trying to advertise can really help 100 percent satisfaction was a key word in advertising the Colonial Marble & Granite on Facebook.

Ron Smith, faculty advisor for the Student AdClub, said the event was very successful, especially for a night that did not have ideal weather conditions.

This may be a topic thats not talked about in some classes, Smith said. Its good to bring students in for this extra opportunity to learn from a professional.

Horne also gave students an exclusive look at analytics from a Facebook advertisement she previously worked on, and analyzed the statistics of what the ad generated.

After the presentation, students from the Nittany Group, Penn States Ad Competition team, showed Horne an idea for an advertisement for the National Student Advertising Competition, and heard her critiques to further strengthen it for the competition.

I enjoyed how knowledgeable our speaker was, not only on the programs of advertising on Facebook, but the history and analytics, Liam Datwani (sophomore-advertising) said. She knew the industry and company on a personal and professional level.

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Penn State AdClub hosts social media marketing and advertising information session - The Daily Collegian Online