Mediaboss Marketing

SANTA MONICA, Calif.--(BUSINESS WIRE)-- GraphEffect, a social marketing software company, announced today that Paul Ollinger, J.B. Kropp and Hari Menon have joined the company’s advisory board. In this capacity, they will provide counsel on business development, technology and advances into new markets.

“GraphEffect is playing a leading role in changing the social marketing landscape by providing Fortune 500 companies and global agencies the tools they need to discover new, influential audiences and to transform their best owned and earned content into paid media,” said James Borow, CEO of GraphEffect. “The wealth of knowledge, professional experience and strategic insights Paul, Hari and J.B. bring to the advisory board will be key in our continued profitable growth and development.”

Paul Ollinger, one of the original 250 employees at Facebook, helped lead business and sales growth for the company as West Region VP of Sales, working with some of the world’s most prominent marketers and Facebook’s top clients. Prior to joining Facebook, Mr. Ollinger held positions at LAUNCH.com and Yahoo, where he worked in sales, business development and content partnerships.

J.B. Kropp is a leader in interactive marketing and consumer generated media. Prior to joining Twitter in Strategic Partnerships, Mr. Kropp was an executive with Vitrue, a social media management company. Mr. Kropp launched a consumer marketing accelerator, The Brandery, and also led the product strategy and distribution efforts at ShareThis, developer of the social sharing tool that now reaches more than 400 million users across more than 500,000 websites. Mr. Kropp was a co-founder of one of the first online video sharing communities, Sharkle.com, which was acquired by Vitrue.

Hari Menon is a serial entrepreneur who advises and invests in companies around the world. Mr. Menon was most recently Senior Vice President of Strategy and Business Development for Ensemble at Collective Media, Inc. Mr. Menon joined Collective Media upon its acquisition of Tumri, Inc. where he was Founder and CEO. Prior to Tumri, Mr. Menon was the founder of Accordia and SixthDimension, and served as director of strategy and product marketing at Aspect Development, which was acquired by i2 Technologies.

They join current advisory members Brandon Berger, Bob Dees, Peter Hershberg and Dave Knox. Mr. Berger, Chief Digital Officer, Worldwide at Ogilvy, is a global digital leader responsible for digital resources in over 120 countries. Mr. Dees, recognized media expert and founder of DeesMadia, has led media buying strategy for Proctor and Gamble. Mr. Hershberg, active entrepreneur and angel investor, was Co-founder of Reprise Media, which was sold to IPG. He is currently Co-founder and Co-CEO of Social Plow. Mr. Knox, Chief Marketing Officer at Rockfish Interactive, is an experienced strategic marketer and brand builder. He is also Partner at Rockfish Brand Ventures.

GraphEffect is the foundation upon which the most successful social marketing initiatives are built. GraphEffect’s social marketing software helps brands and agencies simply and effectively manage, measure and optimize paid, owned and earned media, delivering performance at scale.

About GraphEffect

GraphEffect, a social marketing software company, enables companies to seamlessly integrate and manage their advertising and conversational marketing programs on a single platform. Large brands orchestrating multiple marketing agencies can use GraphEffect's collaboration tools to coordinate their efforts and measure bottom line impact. The company's platform is designed to work with any current or future social media channel, with the first release focusing on Facebook. GraphEffect was founded in 2010, and is backed by venture capital firms Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures. The company has offices in Los Angeles, New York and Chicago.

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Ollinger, Kropp and Menon Join GraphEffect Advisory Board