Offerpop, the Largest Independent Social Marketing Software Company, Reports 440% Sales Growth in 2012

Adds 7,000 Paying Customers, including Major Brands like Coca-Cola, Amazon, and Microsoft

New York, NY (PRWEB) January 22, 2013

Customers

Offerpop customers are now running 5,000 social marketing campaigns per week, and brands collect an average of 14,000 consumer email addresses per campaign. 30% of Offerpops business comes from outside the US, and the company now has customers in more than 100 countries.

In Q4, key customers included Etsy, Coca-Cola, Microsoft, LOreal, Conde Nast, Sam Adams, Amazon, Viacom, Unilever, Warner Bros., Pepsi, Alitalia, and American Eagle.

We chose Offerpop as our social marketing vendor to provide image-rich highlights of the unique, creative items for sale on Etsy to our Facebook audience, said Laura Chin, Social Marketing Specialist at Etsy. Offerpop has empowered us to grow an active social fan base and ultimately drive shoppers to the marketplace.

Organization

Offerpop doubled its staff to 55 employees in 2012. Key hires included VP of Sales Josh McBride and Director of Account Management Manisha Shah, both formerly of Experian CheetahMail; Director of Business Development Venu Konda, formerly of Adobe; and Director of Content Marketing Jesse Noyes, from Eloqua.

Platform

In early 2012, Offerpop rolled out mobile support for all 20 of its Facebook and Twitter campaign apps. In Q4, more than 2.4 million consumers participated in Offerpop campaigns from their mobile devices.

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Offerpop, the Largest Independent Social Marketing Software Company, Reports 440% Sales Growth in 2012

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