Mediaboss Marketing

BALTIMORE--(BUSINESS WIRE)--

SocialToaster, the social marketing platform, today revealed the four rules for running a successful social media brand program, according to some of Americas biggest and best professional sports teams. These professional sports teams included the Detroit Pistons, Indianapolis Colts and Baltimore Ravens who are sharing their expertise as SocialToaster launches SocialToaster FANACTIVE, which helps professional sports teams harness social media to amplify their messages, exponentially increasing their online reach while driving website traffic, fan advocacy, and ticket sales. According to these teams, the four social media rules are: Create Content No One Else Is Making; Balance Quantity with Quality (Not Quality over Quantity); Dont Use One Voice Use Many; and Sharing beats Stalking.

Create Content No One Else Is Making

You have to listen, analyze and adjust the content you are providing your fans, said Mike Donnay, Senior Director, Brand Networks of Palace Sports & Entertainment and The Detroit Pistons. In our case, what weve learned by analyzing our social metrics is that fans want exclusive behind the scenes content that you cant get from other media outlets like ESPN. Our Instagram feed, for example, is all behind-the-scenes photos that you cant get anywhere else. But thats not something we simply created from our plan, but from using social listening and monitoring tools to understand what fans want. We then use these insights to optimize our social strategy to deliver unique content to each of our social channels.

Balance Quantity with Quality (Not Quality over Quantity)

The rule used to be do not overload your fans with too many posts, said Baltimore Ravens Super Fan and Social Media Strategist AK Stout. Then Facebook changed their algorithms and now any given post only reaches about 16% of your fan base. The general rule for Facebook now is post as often as you want, up to 5 times a day evenly timed. For Twitter, you can tweet 30 times a day and its probably ok. People are unlikely to see all of your posts, so as long as you are sharing valuable info, most followers will be ok with it. For Pinterest, it works a little bit differently you really can post as many times daily as you want. Users dont have to follow everything a brand pushes out they opt in to follow specific boards which allows them to tailor what content they want to receive.

Dont Use One Voice - Use Many

All digital channels are not equal, added Daniel Plumlee, Director of Interactive Media for The Indianapolis Colts. Sports teams have a huge range in a fans age. Each age likes to consume media in their own way. You have to tailor your message to each channel. You have to provide content they will find valuable.

We operate on the philosophy that we need to be wherever our fans are, said Michelle Andres, Vice President, of Digital Media for the Baltimore Ravens. We are very active on Facebook and Twitter but you also have to look at Google Plus and Pinterest. In fact, you never know what is going to come along and turn into the next Facebook. You have to be flexible social networks are changing all the time.

Sharing Beats Stalking

Originally posted here:
NFL and NBA Teams Reveal Their Social Media Secrets