Mediaboss Marketing

Washington, DC (PRWEB) April 23, 2014

newBrandAnalytics, the social intelligence expert for restaurants, retailers and hoteliers, will be participating for the second year in the Mid-Atlantic Marketing Summit in Mclean, VA. Susan Ganeshan, CMO of newBrandAnalytics will be joining a panel of industry experts on Thursday, April 24 to discuss how CMOs can use social media intelligence to make strategic decisions and operational changes within their organizations.

newBrandAnalytics social intelligence offers unique value to marketing managers because it mines millions of online reviews to extract specific insights about brands at the ground level; these insights can be shared with operations teams to help improve the customer experience. Marketing teams can use the same data to ensure that customers onsite experiences are meeting or exceeding their brand expectations, going beyond traditional sentiment analysis and reputation tracking to help their businesses gain and keep market share.

Interested parties are invited to register to attend the event and encouraged to follow conversations on the Summits social channels. More information about the summit, the social media panel and the speakers can be found on the website.

What:Mid-Atlantic Marketing Summit CMO Roundtable (2:30 3:25 p.m.) Helping CMOs Become More Relevant: Using Social for Strategy, Marketing and Operations (4:20 4:40 p.m.)

The thought leadership panel brings together an expert lineup to discuss social media strategy and how marketers and individuals are using social media to enhance their marketing and operations.

When: Thursday, April 24, 2013, 2:30 4:40 p.m.

Where: Gannett USA Today headquarters 7950 Jones Branch Drive McLean, VA 22102

Who: Susan Ganeshan will be speaking during the CMO Roundtable and providing keynote remarks on social media strategy.

Panelists include: Susan Ganeshan, CMO, newBrandAnalytics Sonny Ganguly, CMO, WeddingWire You Mon Tsang, CMO, Vocus Elizabeth Shea, CEO, SpeakerBox Communications

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newBrandAnalytics CMO Susan Ganeshan to Discuss Social Media for Strategy, Marketing and Operations at the Mid ...