Mediaboss Marketing

JACKSONVILLE, Fla.--(BUSINESS WIRE)--

Social Strategy1, a leading provider of online business intelligence and advocate for social media and small business, announced today the release of Beam Social, a revolutionary social media marketing application designed to help small businesses in America grow online.

The cloud-based small business software application, which is sold on a subscription basis for as little as $29 per month, makes it easier for small businesses to build an effective social media marketing presence with real-time conversations. Beam Social analyzes relevant data captured through online channels (social networks, microblogging, eCommerce, and other websites that share ratings, rankings, and comments) and delivers this information in a unified and meaningful way, enabling small businesses in America to directly engage with buyers real-time, by monitoring buyer behavior. Small business owners are provided with an easy to use platform, along with the engagement tools needed to administer social media marketing campaigns, coupons, sweepstakes, and other apps to help convert leads.

A recent social media study of small businesses [infographic] reveals that even though business owners use it for personal use, they do not know how to apply social media to their business. By giving small businesses access to a very simple, yet powerful analytics and engagement tool, Beam Social expects to see a growing number of SMBs finding success through social media in 2012.

With Beam Social, were looking to tear down the barriers between small businesses and social media, explained Social Strategy1s Chairman and Founder, Mike Lewis. Any small business owner will be able to build and manage an exceptional social media presence, easily and efficiently and ultimately grow their business. The potential is huge.

We really focused on building a simple and intuitive platform for Beam Social, said Alex Avendano, Product Manager and Strategist for Social Strategy1. You only need to know the basics of social media to start using it plus, its quite affordable. That opens doors that were previously shut off from small businesses.

Beam Social customers not only have access to the most powerful small business software currently on the market for social media - they also are able to rely on the knowledge of Social Strategy1s marketing experts to perfect their social media strategy.

Social Strategy1 unveiled Beam Social to a select group of OfficeArrow members in a webinartitled Cash in on Social Media led by Alex Avendano and joined by industry authority Steve Ennen, President and Chief Intelligence Officer of Social Strategy1. For additional information about Beam Social including pricing and features, visit http://bit.ly/beamsocial.

Beam Social is a service of Social Strategy1; a social media strategy and business -intelligence Company. The Company translates real-time social media activity into a framework for improving the fundamental areas of business (Operations, Human Resources, Customer Service, Distribution, Finance, Legal). Social Strategy1 was developed in collaboration with The Wharton School at the University of Pennsylvania, where students and academics used the platform to focus on the more meaningful metrics and proofs of performance in a total media strategy. For more information, visit http://www.socialstrategy1.com or follow @sstrategy1 on Twitter.

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New Social Media Marketing Toolkit Helps Small Business in America Make Sense of Social Media