New Report: Marketers' Tastes In Social Media Are Changing

Category: Social Marketing

While some aspects of social media are shifting, over the past 24 months other strategies remain largely the same, according to the newest Leadtail Social Insights Report.

In the newest March 2015 study of 1,434 CMOs, created in conjunction with Neustar, the social media research and strategy firm notes the following trends:

In short, social media sharing is more valuable and prominent than ever as an audience engagement, branding and content management trend. But for maximum success, forget the heres where Im eating lunch today Tweets and stick to compelling content from mainstream publications and industry reports. Or how about developing some interesting and useful posts of your own?

For optimal marketing success in 2015, visual content is more valuable than ever, CMOs say, and quality over quantity of audience is finally ruling the day. For a copy of the complete report, readers can register to receive the full results via Leadtail here.

Go here to see the original:
New Report: Marketers' Tastes In Social Media Are Changing

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March 15th, 2015
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