New Jersey block partiers live it up while social distancing – New York Post
Cocktail party etiquette calls for everything were not supposed to do during the coronavirus crisis: pass around appetizers, refill wine glasses, hug each other, stand close so we can gossip.
But that doesnt mean that we cant bend the rules to fit the times and tight-knit neighbors in Montclair did just that, determined to socialize even if they had to keep their distance.
Blocks on opposite ends of town pulled together get-togethers last week, coaxing folks outside for a dose of fresh air and a booster shot of humanity.
Toward the west, Nancy and Mike Caldwell sat in their driveway, sipping martinis and nibbling on nuts. Their next-door neighbors enjoyed their drinks with restaurant takeout. Then, another neighbor came out. And another.
Some dragged their lawn chairs out into the street. A little boy rode his scooter. A jug of hand sanitizer ruled the curb, at the ready to kill any germ that dared to come near.
After a couple of hours, the evening ended with everyone in the middle of the road, doing the Electric Slide 6 feet apart.
Everybody had so much fun that they partied again the very next night and again followed all the guidelines: not getting too close, washing their hands, covering their coughs and sneezes.
It was even 30 degrees colder, and even more people came out, said Nancy Caldwell, 64, who has lived in the neighborhood for 25 years. And everyone was very conscientious about 6 feet. Wed call out 6 feet if we needed to.
On one of the evenings, early on, Caldwell watched a blue heron soar overhear. For Native Americans, the huge bird symbolizes self-determination and self-reliance.
Oh, that must be a sign, she thought to herself, later learning she was right. Youre in the right place at the right time.
At the other end, on Midland Avenue, Montclairs main drag, another group of neighbors were having their own good time also at 6 p.m. last Friday.
Earlier in the day, Julie Margolis had offered the idea of a party in emails and texts to folks who she has lived near for the past two decades.
Even as we safeguard our health through distancing and as much as we need to eat and drink water, we need to feel connected to each other, said Margolis, a yoga teacher and wine educator.
I wanted to find a way to make that happen, even though we couldnt hug each other.
And did she get a good turnout. Up and down the block. Kids. Dogs. Even Spider-Man, who professes he was perfectly sober.
The man in the superhero costume was Scott Webb no joke and his alter ego pops up from time to time, to the delight of the neighborhood.
And putting on his red-and-blue, skin-tight onesie is so just much fun for Webb, a self-described very immature 62-year-old lover of comic books.
Webbs wife, Jessica Wolf, opted to stay inside, but Webb moseyed out to see what was going on.
Everybody was abiding by social distancing, said Webb, who is in marketing for childrens media and teaches yoga part-time. And as Spider-Man, I certainly felt both gloved and masked.
For the time being, the blocks have hit PAUSE on the parties out of deference to those on the front lines who are battling this global pandemic.
For Webb, those few moments of levity were precious.
It troubles me that there is such fear, he said, and when the neighborhood comes out in hope, that makes me feel real fortunate.
Im hopeful we can make it through this if we all hang in there together.
More here:
New Jersey block partiers live it up while social distancing - New York Post
- SGMC Health Wins Swaay.Health Award for Best Use of Social Media - SGMC Health - June 3rd, 2026 [June 3rd, 2026]
- Detroit Small Businesses Navigate the Pressure To Stay Visible on Social Media - Detroit Regional Chamber - June 3rd, 2026 [June 3rd, 2026]
- NC lawmakers zoom in on addictive apps as they social media restrictions for teens - KOLN | Nebraska Local News, Weather, Sports | Lincoln, NE - June 3rd, 2026 [June 3rd, 2026]
- What do Britons think are the biggest harms of social media for children in their own words - YouGov - June 3rd, 2026 [June 3rd, 2026]
- RCBs IPL triumph sparks a wave of brand creativity on social media - Storyboard18 - May 31st, 2026 [May 31st, 2026]
- Influencers are promoting dangerous peptides on social media and regulators are struggling to keep up - The Conversation - May 29th, 2026 [May 29th, 2026]
- Une Femme pairs wine with literature for co-branded social promotion - Marketing Dive - May 29th, 2026 [May 29th, 2026]
- Brands rethink youth reach as social restrictions grow in SEA - thecurrent.com - May 29th, 2026 [May 29th, 2026]
- Instagram truly is the new LinkedIn: why gen Z is using social media to get hired - The Guardian - May 29th, 2026 [May 29th, 2026]
- Marketing Masterclass: Can your business survive on social media alone, or is a website a must? - channeleye.media - May 29th, 2026 [May 29th, 2026]
- Is social media becoming the driver of store visits? - Exchange4Media - May 29th, 2026 [May 29th, 2026]
- Ogilvy wins global and local Social Media awards including Smarties Agency of the Year 2026 - Bizcommunity - May 29th, 2026 [May 29th, 2026]
- Social media, investor decks and NI 43-101: Are your promotions offside? - MLT Aikins - May 29th, 2026 [May 29th, 2026]
- AI Reshapes the Decision-Making Chain: How Can Brands Seize the "Next Super Entry Point"? - eu.36kr.com - May 27th, 2026 [May 27th, 2026]
- Thermacell appoints Born Social for social strategy - marketingreport.one - May 27th, 2026 [May 27th, 2026]
- Digital marketing trends 2026: How AI, search and social will reshape growth - AZ Big Media - May 20th, 2026 [May 20th, 2026]
- Envoyage invests in product, marketing and business development with three key appointments - travelweekly.com.au - May 20th, 2026 [May 20th, 2026]
- Building Portable AI Workflows That You Can Take Anywhere - Social Media Examiner - May 20th, 2026 [May 20th, 2026]
- Exposing marketing tactics and strategies driving the global growth of nicotine pouches - World Health Organization (WHO) - May 17th, 2026 [May 17th, 2026]
- Creator content drives brands on Snapchat - Social Media Today - May 17th, 2026 [May 17th, 2026]
- Social insights fail to reach decision-makers: Heres what the numbers say - Marketing Dive - May 17th, 2026 [May 17th, 2026]
- Big Tech turns to Sesame Street, Girl Scouts to deflect scrutiny over kids' screen time - Reuters - May 17th, 2026 [May 17th, 2026]
- Social media personality, another injured after fight leads to shooting outside Montgomery County Courthouse - WSMV - May 17th, 2026 [May 17th, 2026]
- I used AI to help market my bagel shop. Then the one-star reviews came in. - Business Insider - May 17th, 2026 [May 17th, 2026]
- OpenAI is looking to grow its international marketing exec lineup - Marketing Brew - May 13th, 2026 [May 13th, 2026]
- AnyMind Group launches AnyAI OMO to help brands turn online buzz into offline retail growth - AnyMind Group - May 13th, 2026 [May 13th, 2026]
- Social media influencer arrested, accused of refusing to pay for almost $400 of food at restaurant - KWQC - May 13th, 2026 [May 13th, 2026]
- Snapchat says what it means to be a teenager hasnt changed - Social Media Today - May 13th, 2026 [May 13th, 2026]
- All things creator marketing with Katie Gohman - Marketing Brew - May 13th, 2026 [May 13th, 2026]
- Changan Automobile names Ogilvy global partner for digital and social media operations - bestmediainfo.com - May 13th, 2026 [May 13th, 2026]
- A new Erewhon competitor just opened in West Hollywood with no marketing or social media. It's counting on you to post about it - Fast Company - May 13th, 2026 [May 13th, 2026]
- Social media influencer arrested after allegedly refusing to pay nearly $400 bill at Nashville restaurant - WSMV - May 11th, 2026 [May 11th, 2026]
- Digital Marketing Statistics 2026: Key SEO, PPC, Social Media, Email, AI Search, and Conversion Benchmarks - ALM Corp - May 11th, 2026 [May 11th, 2026]
- Social media influencer arrested, accused of refusing to pay for almost $400 of food at restaurant - KBTX News 3 - May 11th, 2026 [May 11th, 2026]
- PGI conducts awareness campaign on responsible social media use for teenagers - The Tribune - May 11th, 2026 [May 11th, 2026]
- Hashtags: What they are and how to use them effectively - Sprout Social - May 11th, 2026 [May 11th, 2026]
- 7 Social Media Automation Tools That Will Make Your Job Easier - Hootsuite Blog - May 11th, 2026 [May 11th, 2026]
- Joseph Fiennes on parenting, politics and banning children from social media: Stand up, Keir, this is your kids generation - The Guardian - May 11th, 2026 [May 11th, 2026]
- The Science of Attention: Creating Short-Form Videos People Wont Skip - Social Media Examiner - May 7th, 2026 [May 7th, 2026]
- Social Savvy: Discover the marketing opportunities of podcasting and online audio content March 2026 - Floor Daily - May 7th, 2026 [May 7th, 2026]
- Regulatory And Compliance Regulations In Influencer Marketing And Advertising - Social Media - Nigeria - Mondaq - May 7th, 2026 [May 7th, 2026]
- Targets digital chief breaks down the retailers creator overhaul - Marketing Dive - May 7th, 2026 [May 7th, 2026]
- LinkedIn launches Ad Agency Certification to showcase LinkedIn Ads knowledge - Social Media Today - May 7th, 2026 [May 7th, 2026]
- Meta adds more insight tools to Edits to enhance video projects - Social Media Today - May 7th, 2026 [May 7th, 2026]
- Your feed is overrun with clips this is the cutthroat community of clippers behind it - The Verge - May 7th, 2026 [May 7th, 2026]
- Early reviews of Australias social ban are in and they arent good - AFR - May 7th, 2026 [May 7th, 2026]
- How Effective Are Virtual Reality Experiences as Destination Marketing Tools? - University of Central Florida - May 1st, 2026 [May 1st, 2026]
- Social media promotion, ease of access increase risk of adolescent inhalant misuse - Illinois News Bureau - May 1st, 2026 [May 1st, 2026]
- Teacher on leave for allegedly making social media post about Trump attempted assassination - fox8live.com - April 29th, 2026 [April 29th, 2026]
- Whenever I leave social media, I hear from friends and family more oftenthere's a reason why, tech experts say - CNBC - April 29th, 2026 [April 29th, 2026]
- Stop Comparing: Challenging Self-Love Standards on Social Media and Beyond - The Cornell Daily Sun - April 29th, 2026 [April 29th, 2026]
- Life stage matters more than age for in-app brand promotions - Social Media Today - April 29th, 2026 [April 29th, 2026]
- Who do tipsters really work for? Following tipsters on social media linked to higher gambling risk in adolescents - Medical Xpress - April 27th, 2026 [April 27th, 2026]
- Iowa City Mayor responds to harmful content in neighborhoods and on social media - KCRG - April 27th, 2026 [April 27th, 2026]
- Tony Wood says social works when brands earn attention, not just reach - The Drum - April 25th, 2026 [April 25th, 2026]
- Gary Vaynerchuk Says 'Every Brand On Earth' Should Be Doing This Or Risk Wasting 93 Cents Of Every Marke - Benzinga - April 25th, 2026 [April 25th, 2026]
- These Three Sneaker Brands Are Gaining Visibility on Social Media - WWD - April 25th, 2026 [April 25th, 2026]
- Naples Mayor Teresa Heitmann responds to her arrest on social media - Naples Daily News - April 25th, 2026 [April 25th, 2026]
- Why the Good Noticings Podcast Hosts Are Betting on Positivity Over Hot Takes - ADWEEK - April 25th, 2026 [April 25th, 2026]
- Social media on trial: what California verdict means here - The Law Society of Ireland - April 25th, 2026 [April 25th, 2026]
- 'Finfluencers' suspected of giving unlawful advice hit with warning notices - Australian Broadcasting Corporation - April 25th, 2026 [April 25th, 2026]
- I Gave a Keynote Telling 500 Marketers to Quit Social Media. Heres What Happened. | by Carlos Gil | Apr, 2026 - DataDrivenInvestor - April 21st, 2026 [April 21st, 2026]
- Social media executives deny platforms are inherently addictive to children - The Guardian - April 21st, 2026 [April 21st, 2026]
- All things creator marketing with Becky Owen - Marketing Brew - April 21st, 2026 [April 21st, 2026]
- Bringing Brands and Creators Together in the Participation Economy - ADWEEK - April 21st, 2026 [April 21st, 2026]
- This Week in Jacksonville: Business Edition - How social media and email marketing drive small business success in 2026 - News4JAX - April 21st, 2026 [April 21st, 2026]
- John Chandler Served as Expert Witness in Landmark Social Media Cases - Newsroom | University of St. Thomas - April 17th, 2026 [April 17th, 2026]
- What Dove, Netflix, and Nike Didn't Do on Reddit Is Why They're Winning - ADWEEK - April 17th, 2026 [April 17th, 2026]
- What parents say about their teens uses of social media - Pew Research Center - April 17th, 2026 [April 17th, 2026]
- 3 Ways Nonprofits Are Using Social Media To Build Trust and Advocacy - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Molly McPherson Analyzes 3 PR Fiascos and the Brand Mistakes Behind Them - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Why the Inbox Is the New Algorithm - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Dhar Mann Kicks Off Social Media Week With $1,000 Old Navy Giveaway - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Teens Experiences on TikTok, Instagram and Snapchat - Pew Research Center - April 17th, 2026 [April 17th, 2026]
- Emma Gredes 4 Rules for Making Your Brand Actually Matter on Social - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Why brands can't stop acting like reply guys and jumping into viral comment threads on social media - Modern Retail - April 17th, 2026 [April 17th, 2026]
- Why Refusing to Change the Format Led Subway Takes to Viral Success - ADWEEK - April 17th, 2026 [April 17th, 2026]
- This craving to go viral is tiresome: the artists sick of the pressure to promote on social media - The Guardian - April 17th, 2026 [April 17th, 2026]
- How Manscaped Used AI to Evolve Beyond Ball Memes - ADWEEK - April 17th, 2026 [April 17th, 2026]
- Alex Cooper and Alix Earle Are Fighting. Or Are They? - The New York Times - April 17th, 2026 [April 17th, 2026]