Mediaboss Marketing

The social media platform has launched various marketing initiatives in India The worlds largest social network has spent the past few years fighting data and privacy firestorms in markets across the world and senior Facebook executives even launched a global apology tour in the aftermath. Despite the many upheavals the company has been facing in recent times, Indian consumers faith in the social network hasnt cracked under pressure. In India, where Facebook has 300 million users, the company has launched various marketing initiatives to reinforce the brands original purpose, and perhaps deflect some of the thumbs-down the brand has been receiving. Its efforts are paying off as the social network broke into the Top 5 of The Economic Times Brand Equitys Most Trusted Brands ranks for the first time. Ajit Mohan, MD and VP, Facebook India, says Trust is built when companies do the right thing for people. This means that our products and services are continuously evolving to meet peoples growing desire to create, express, and communicate. Building products that people love and find of value leads to a strong sense of trust.

Read Also: Brand Equity Most Trusted Brands 2020

Last year it ran a consumer education campaign on Facebook to familiarize people with the privacy and safety features available to them on the platform. Designed as a feed-first consumer-centric campaign in 9 languages (Hindi, English, Marathi, Gujarati, Bengali, Kannada, Tamil, Telugu and Malayalam), it drove awareness around in-product privacy and safety features reaching out to 210 million users over a period of six weeks. The campaign enabled people to take measures to control and manage their experience on the platform. It has also taken steps to communicate more openly, and give people more control over their information. For instance, last year it rolled-out Off-Facebook Activity, which allows people to see and control the data that other apps and websites share with Facebook and to disconnect this information from their account. We are also committed to communicating transparently on issues that matter most to people such as helping them understand why they are seeing an ad or a certain post. Weve made several other changes such as redesigning our settings menu, and introducing new privacy shortcuts that make it easier for people to change the settings of their account as per their preferences, says Mohan.

Read Also: Most Trusted Brands 2019-20: Cadbury Dairy Milks Asli taste of trustThe companys most recent consumer marketing campaign, More Together, is meant to show the power of connections and communities. Mohan says, Our mission is to give people the power to build community and bring the world closer together. Preferably not in-person.

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Most Trusted Brands 2020: For Facebook, theres no distancing from social media - ETBrandEquity.com