Mediaboss Marketing

MKT 555 Social Media

This course provides students with a broad approach to the history, theory, technology, impact, and strategic uses of social media. Social media (such as Twitter, Facebook, blogging, podcasting, and so on) are relatively inexpensive and accessible technologies that enable individuals, almost instantaneously, to create, publish, edit, and/or access messages intended for audiences ranging from a single recipient to millions of readers or viewers. Students will learn how to explore the possibilities and limitations of various social media and will learn how to apply and adapt basic and advanced marketing strategies to construct and critically evaluate social media texts, their impact, and their practical use in marketing contexts. Students will also examine the general strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation. Finally, students will gain basic hands-on experience with several forms of the most current social media technology.

MKT 655 Social Media Marketing Strategy

This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tool that will enable marketers to build high-value relationships with their constituencies. The course will focus on key elements such as determining and matching social media tactics with the appropriate target market and developing strategies to engage those markets using relevant social media channels.

MKT 666 Social Media Marketing Campaigns

This course will develop the student's ability to effectively and successfully create and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will focus on key elements such as a) audience, b) campaign objectives, c) strategic plan, d) tactics, e) tools, and f) metrics to measure the campaign.

Foundation Courses

This coursework may be exempt based on undergraduate coursework.

MBA 501 Mathematics and Statistics for Business

This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.

MBA 502 Economics for Business

This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.

MBA 503 Financial Reporting and Analysis

This course is designed to help future business leaders across all functional areas appreciate and understand the rules and regulations, processes and procedures, and significance of financial accounting statements and reports. It provides a balanced presentation between how statements are prepared and, more importantly, how to analyze these statements and footnotes to assess a company's performance within the industry and management's performance within a particular company. New government regulations have made the integrity and quality of financial accounting information everyone's responsibility. This course will help future business leaders conduct better internal audits, improve forecasts and valuations, and make better management decisions.

MBA 610 Business Law

This course focuses on the theory and application of business regulations and the laws of contracts, agency, property and business organizations. Background preparation: 3 credit hours in business law or the equivalent.

OL 500 Human Behavior in Organizations

This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.

MBA Core 1: must complete foundations prior to enrollment in core

MBA 515 Business Environment, Innovations and Entrepreneurship

This course will focus on the basic of business by introducing the student to the business environment, by focusing on the big picture, on identifying internal and external opportunities for growth, and resource management. The course will also present techniques for managers to stay current and to apply creative solutions to problems. The students will be introduced to the programmatic themes of globalization, leadership, team work, and ethics.

MBA 520 Accounting and Financial Analysis

Finance is the language of business, and in this course students will take their understanding of finance to the next level by using analytical skills when dealing with financial reporting. Students will apply financial and analytical skills gained in prior coursework, as well as principles of corporate finance, to business decision making. The course covers financial statements and other reports, the basics of financial forecasting and budgeting, and the communications and vocabulary related to financial statements.

MBA 550 Leading in an Organization

The course will focus on people management at all levels: individual, team, internal and external networks. Interpersonal skills will be focused upon, as well as strength finders. The students will learn conflict management, negotiations, and how to develop a creative culture. The students will also learn how to establish productive relationships, motivate people, and align teams and individuals to a vision; as well as how to be an agent of change.

MBA 560 Marketing and Strategy

The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, team work and ethics.

MBA Core 2: must complete MBA Core 1 prior to enrollment in MBA Core 2

MBA 635 Ethics, Corporate Culture and Social Responsibility

This course is a continuation of MBA-550 and it looks at corporate culture and social responsibility, on how to build a sustainable business and how to promote corporate ethics and values. The course also looks at how to deal with group think, diversity and cultural awareness, civic engagement, and how to be at the forefront of using environmental and sustainable practices that have a positive global impact. The course will also discuss personal ethics, in relationship to corporate ethics, governance and civic mindedness.

MBA 640 Finance, Economics, and Decision Making

This course is a continuation of MBA-520, and it focuses on decision-making based on quantitative and qualitative data, microeconomic variables, and internal financial priorities. The course will hone operational and investment decision-making skills with respect to organizational sustainability and growth, mergers and other business combinations, debt vs. equity funding, capital markets, etc. The course will also touch upon foreign currencies, foreign direct investment (FDI) and international trade.

MBA 665 Government Impact on Business

The course will focus on the macroeconomic aspect of business, including the governmental side (local, national, international), by diving into public policy, regulatory bodies, regulations' impact on business, trends and current politics and their impact on business, power structures and lobbying.

MBA 690 Operations Management and Technology

The course will present aspects of project management, monitoring and measuring KPIs; as well as taking advantage of technology to create automation and sustainability. Students will learn to collect, identify and determine quality measures and use common methodologies and strategic planning processes. The course looks at technology management and operations management from a strategic perspective, creating a common view into the different layers of a business.

Capstone Course:

MBA 705 MBA Capstone

As the final stop in students' journeys toward earning their MBA, this capstone course integrates previous coursework and practical experience with a focus on authentic demonstration of competencies outlined by the program. Rather than introducing new concepts, students will synthesize and integrate prior learning to design or develop a capstone project as a culmination of their studies.

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MBA in Social Media Marketing Online | Masters Program | SNHU