Mediaboss Marketing

SAN MATEO, Calif., June 21, 2012 /PRNewswire/ --Marketo, the fastest-growing provider ofRevenue Performance Management (RPM)solutions, today announced the launch of its 2012 Social Marketing Rockstar Tour (#MarketoTour). The 15-city rock-and-roll inspired tour will deliver social marketing automation strategies to empower marketers to easily implement and measure the success of social initiatives.

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Kicking off today in Hoboken, New Jersey, the summer series will span North America, Europe and Australia and will feature a compelling lineup of prominent B2B marketing thought leaders, sales professionals, corporate leaders and successful Marketo customers. The program will demonstrate how to create and amplify peer-to-peer conversations to improve the effectiveness of any marketing campaign. Attendees will learn how to:

"An incredible, worldwide business shift is taking place with digital technologies and social media at its core," explained Sanjay Dholakia, senior vice president, Product Marketing and Corporate Development at Marketo. "Marketers can no longer afford to think about 'social' as a separate type of activity. They need to adapt and broaden the reach and effectiveness of their campaigns and intractably intertwine them with social recommendations to reveal a new way to prove social marketing ROI."

Summer tour stops include Hoboken/NYC, Chicago, LA/Orange County, Boston, Toronto, Silicon Valley, Portland, Seattle, Atlanta, Washington DC, Denver, Minneapolis, Austin, Sydney and London.

Marketo's 2011 Revenue Rockstar Tours attracted more than 3,200 marketers, averaging more than 100 attendees per city. The tour also influenced more than $5.8 million in pipeline and more than $3.2 million in bookings, making it one of Marketo's most successful programs to date.

The four-month Social Marketing Rockstar Tour will also include private customer-only sessions before the headliner event. Customers can find more information and register at the Social Marketing Customer Rockstar page.

Companies interested in sponsoring should contact marketing@marketo.com for information.

For more information or to register, visit Marketo's "Social Marketing Rockstar" Tour page.

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Marketo's Social Marketing Rockstar Summer Tour Hits the Road!