Mediaboss Marketing

Marketo, the provider of a cloud-based marketing software platform, today announced the availability of its new social marketing application, featuring integration between social, email, mobile, and Web channels.

This new application transforms social marketing from an isolated silo cut off from other marketing channels, into a fully integrated marketing process that can be combined with email, Web marketing, online events, and other customer communication strategies. With this new social marketing application, dedicated social engagement campaigns, such as social sweepstakes can use and feed into a unified customer profile database, and social marketing tactics can be added at the touch of a button to amplify marketing campaigns in traditional digital channels.

The new Marketo Social Marketing application includes the following:

"Marketo has worked with our customers to help them incorporate social marketing into their everyday marketing activities to drive impact throughout the entire funnel," said Robin Bordoli, general manager of social marketing at Marketo, in a statement. "No longer are marketers with social in their title trapped inside of standalone social applications."

Original post:
Marketo Delivers Integrated Social Marketing Application