LyondellBasell Launches New Brand Identity Reflecting its New … – LyondellBasell
October 30, 2023 -- LyondellBasell (NYSE:LYB), a leader in the chemical industry, today revealed its new brand identity aligned to its purpose, creating solutions for everyday sustainable living. The new brand includes a logo, tagline and visual identity and affirms the companys newstrategy announced earlier in 2023.
With our new strategy firmly in place, our employees are adopting new ways of working to generate innovative, value-enhancing solutions to support our goals, said Peter Vanacker, LyondellBasell (LYB) CEO. I am especially proud of our teams recent accomplishments. This includes accelerating our value enhancement program targets and increasing our access to circular and renewable feedstocks through the development of integrated recycling hubs centered in Houston, Texas and Cologne, Germany. I believe our new brand identity will inspire employees by giving them a visual representation of our vision for the future and a sense of unity toward our purpose and values.
As part of its new brand identity, LYB has also launched a new tagline, Solutions for a better tomorrow. This tagline captures the companys dedication to creating products and solutions for applications in support of modern living, such as food packaging, healthcare, and transportation, and technologies that enable a circular and low carbon economy.
The new brand identity will be rolled out across the companys website, marketing materials and social media channels, and includes the release of a new anthem video. To see these materials, click here.
About us We are LyondellBasell (LYB) a leader in the global chemical industry creating solutions for everyday sustainable living. Through advanced technology and focused investments, we are enabling a circular and low carbon economy. Across all we do, we aim to unlock value for our customers, investors and society. As one of the world's largest producers of polymers and a leader in polyolefin technologies, we develop, manufacture and market high-quality and innovative products for applications ranging from sustainable transportation and food safety to clean water and quality healthcare. For more information, please visit http://www.lyb.com or follow @LyondellBasell on LinkedIn.
Forward-Looking Statements The statements in this release relating to matters that are not historical facts are forward-looking statements. These forward-looking statements are based upon assumptions of management of LyondellBasell which are believed to be reasonable at the time made and are subject to significant risks and uncertainties. Actual results could differ materially based on factors including, but not limited to, market conditions, the business cyclicality of the chemical, polymers and refining industries; the availability, cost and price volatility of raw materials and utilities, particularly the cost of oil, natural gas, and associated natural gas liquids; our ability to successfully implement initiatives identified pursuant to our Value Enhancement Program and generate anticipated earnings; our ability to attract and retain key personnel; our ability to manage costs; future financial and operating results; benefits and synergies of any proposed transactions and our ability to align our assets with our core; legal and environmental proceedings; tax rulings, consequences or proceedings; technological developments, and our ability to develop new products and process technologies; our ability to meet our sustainability goals, including the ability to operate safely, increase production of recycled and renewable-based polymers to meet our targets and forecasts, and reduce our emissions and achieve net zero emissions by the time set in our goals; our ability to procure energy from renewable sources; our ability to build a profitable Circular & Low Carbon Solutions business; our ability to construct and operate integrated recycling hubs, the continued operation of and successful shut down and closure of the Houston Refinery, including within the expected timeframe; and potential governmental regulatory actions. Additional factors that could cause results to differ materially from those described in the forward-looking statements can be found in the Risk Factors section of our Form 10-K for the year ended December 31, 2022, which can be found at http://www.LyondellBasell.com on the Investor Relations page and on the Securities and Exchange Commissions website at http://www.sec.gov. There is no assurance that any of the actions, events or results of the forward-looking statements will occur, or if any of them do, what impact they will have on our results of operations or financial condition. Forward-looking statements speak only as of the date they were made and are based on the estimates and opinions of management of LyondellBasell at the time the statements are made. LyondellBasell does not assume any obligation to update forward-looking statements should circumstances or managements estimates or opinions change, except as required by law.
Read the original here:
LyondellBasell Launches New Brand Identity Reflecting its New ... - LyondellBasell
- Cupcake Giant Baked by Melissa on Supercharging DTC Sales and Social Media Reach to Drive Business - U.S. Chamber of Commerce - June 10th, 2025 [June 10th, 2025]
- What to watch for during ESPNs UFC 316 coverage the Marketing & Social edition - ESPN Front Row - June 10th, 2025 [June 10th, 2025]
- Top Crypto Picks as Normalcy Returns Following the Trump and Musk Social Media War - Crypto Daily - June 10th, 2025 [June 10th, 2025]
- Meet Marketings Most Dynamic Duo: Connected TV and Social - Adweek - June 7th, 2025 [June 7th, 2025]
- Heineken uses hard numbers to foster better representation in social media ads - Digiday - June 7th, 2025 [June 7th, 2025]
- Orange 142 Releases Social Media Marketing Best Practices For Brands to Drive Stronger Social Media Campaigns and ROI - PR Newswire - June 7th, 2025 [June 7th, 2025]
- Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads - Social Media Today - June 7th, 2025 [June 7th, 2025]
- The Top 5 Social Media Automation Tools to Save Time and Boost Engagement in 2025 - DesignRush - June 7th, 2025 [June 7th, 2025]
- TikTok Shares a Range of Ad Updates at Its World Event - Social Media Today - June 7th, 2025 [June 7th, 2025]
- Get More from Your Social Strategy with YouTube - Adweek - June 7th, 2025 [June 7th, 2025]
- LinkedIn Adds More Video Ad Options, Including First Impression Ads - Social Media Today - June 7th, 2025 [June 7th, 2025]
- Instagram Announces Latest Updates for Edits App, Including More Transition Effects - Social Media Today - June 7th, 2025 [June 7th, 2025]
- Metas Reportedly Planning to Enable Fully Automated Ad Campaigns by Next Year - Social Media Today - June 7th, 2025 [June 7th, 2025]
- Viral Nation is known for being one of the biggest digital talent agencies in the world. But it does a lot more than representation. - Tubefilter - June 7th, 2025 [June 7th, 2025]
- Musks ingratitude tweet might be the most costly social media post of all time - Sherwood News - June 7th, 2025 [June 7th, 2025]
- Social medias push for the perfect muscular body is fuelling a new form of disordered eating and young men are most at risk - The Conversation - June 7th, 2025 [June 7th, 2025]
- Social Advertising Social Media Market Size Trends and Forecast by Application, Type, and Geography - openPR.com - June 4th, 2025 [June 4th, 2025]
- RXBar scrubs corporate jargon from social feeds in battle against B.S. - Marketing Dive - June 4th, 2025 [June 4th, 2025]
- Junk food ads are flooding your teenager's social media feeds and it's influencing what they choose to eat - RNZ - June 4th, 2025 [June 4th, 2025]
- What it takes to win in social: Be a pinball wizard, storyteller, experimenter - webintravel.com - May 28th, 2025 [May 28th, 2025]
- Bungie's Marathon fans convinced game will be cancelled after paid marketing reportedly pulled - Indy100 - May 28th, 2025 [May 28th, 2025]
- A social marketing guru shares the keys to successful campaigns - Fast Company - May 24th, 2025 [May 24th, 2025]
- SMBs rely heavily on social media for marketing and growth, study says - Marketing Dive - May 24th, 2025 [May 24th, 2025]
- Brands could start shunning AI for social media marketing and advertising, instead using their feeds to show off 'proof of reality,' consultant says -... - May 24th, 2025 [May 24th, 2025]
- Reddit Expands Dynamic Ads to All Advertisers - Social Media Today - May 24th, 2025 [May 24th, 2025]
- Junk food ads are flooding your teenager's social media feeds and it's influencing what they choose to eat - Australian Broadcasting Corporation - May 24th, 2025 [May 24th, 2025]
- Study shows importance of autonomy in social media recruitment for clinical trials - University of NebraskaLincoln - May 22nd, 2025 [May 22nd, 2025]
- Social Media Platforms Are Replacing Google: Why Brands Need to Pay Attention - Media Update - May 22nd, 2025 [May 22nd, 2025]
- Gen Z, TikTok and AI: The Future of Personalized Marketing - WWD - May 22nd, 2025 [May 22nd, 2025]
- 5 Fashion Brands That Dominated the Met Gala Social Conversation - The Business of Fashion - May 22nd, 2025 [May 22nd, 2025]
- Influencer shot dead during livestream voiced fear minutes before murder: "Maybe they were going to kill me" - CBS News - May 22nd, 2025 [May 22nd, 2025]
- Major warning if you see this on social media - News.com.au - May 22nd, 2025 [May 22nd, 2025]
- AllSaints on using actionable consumer research to overhaul its social media strategy - Marketing Week - May 19th, 2025 [May 19th, 2025]
- Social Media Is Dead. And Thats a Win for the Rest of Us. - TheStreet Pro - May 19th, 2025 [May 19th, 2025]
- TikTok charged with breaching EU online content rules - Reuters - May 19th, 2025 [May 19th, 2025]
- Jordan Howlett On Why Brands Should Give Creators More Freedom - Adweek - May 15th, 2025 [May 15th, 2025]
- The state of social media marketing for publishers | Trends and tactics shaping paid social - Digiday - May 15th, 2025 [May 15th, 2025]
- McDonalds, Olipop, and Nissan Dish on Their Buzziest Brand Collabs - Adweek - May 15th, 2025 [May 15th, 2025]
- Forecasting the Future: Healthcare Social Media Market 2032 - openPR.com - May 15th, 2025 [May 15th, 2025]
- How Marriott Bonvoy Uses Social to Amplify its Live Event Partnerships - Adweek - May 15th, 2025 [May 15th, 2025]
- TikTok Outlines Benefits for Automotive Marketers in New White Paper - Social Media Today - May 15th, 2025 [May 15th, 2025]
- X's Head of Marketing Angela Zepeda Confirms an X Brand Campaign Is Coming Soon - Adweek - May 15th, 2025 [May 15th, 2025]
- Why Lyft and Notion Turn to LinkedIn Influencers for Brand-Building - Adweek - May 15th, 2025 [May 15th, 2025]
- Discord and Substack Say Niche Communities Are the Future of Platform Media - Adweek - May 15th, 2025 [May 15th, 2025]
- Why brand misinformation is on the rise in the AI eraand how marketers should fight it - Ad Age - May 15th, 2025 [May 15th, 2025]
- Topics - Five books and resources for people working in social media - Charity Digital - May 15th, 2025 [May 15th, 2025]
- (PDF) Social Media and Its Implications for Marketing Communications - ResearchGate - May 11th, 2025 [May 11th, 2025]
- Thais are heavily hooked on gaming: We Are Social - Nation Thailand - May 11th, 2025 [May 11th, 2025]
- TikTok Pledges $1M in Ad Credits to US Small Businesses - Adweek - May 11th, 2025 [May 11th, 2025]
- X Experiments With Upvotes and Downvotes on Posts - socialmediatoday.com - May 11th, 2025 [May 11th, 2025]
- TikTok Announces a Range of SMB Support Initiatives for Small Business Month - socialmediatoday.com - May 11th, 2025 [May 11th, 2025]
- Pinterest Adds Users and Revenue in Q1 - socialmediatoday.com - May 11th, 2025 [May 11th, 2025]
- Coty bets on social media advocacy to revive fortunes in transition year - Marketing Week - May 11th, 2025 [May 11th, 2025]
- Adolescence creator says social media firms have 'found a way to market misogyny' to boys and laws to protect - Daily Mail - April 30th, 2025 [April 30th, 2025]
- How does your brands social media performance really stack up? - Marketing Tech News - April 30th, 2025 [April 30th, 2025]
- Tombras wins Arbys social media account as creative review continues - Ad Age - April 25th, 2025 [April 25th, 2025]
- Threads Ads Expand to All Meta Advertisers - Social Media Today - April 25th, 2025 [April 25th, 2025]
- Nearly half of teens say social media is bad for youth mental health, report finds - CNN - April 25th, 2025 [April 25th, 2025]
- Meta's Threads Begins Global Ad Rollout Within Its Feed - Adweek - April 25th, 2025 [April 25th, 2025]
- Unilevers CEO tells marketers to focus on the 4Vs of social media - Marketing Week - April 25th, 2025 [April 25th, 2025]
- How marketers are adjusting their budgets in response to the economyincluding reducing agency expenses - Ad Age - April 25th, 2025 [April 25th, 2025]
- Social Media Analytics Market Future Scope 2025-2032: Adoption Trends and Key Technologies - openPR.com - April 25th, 2025 [April 25th, 2025]
- Luxury Shopping Goes Social: 27% of Shoppers Buy Through Influencers on TikTok and Instagram - Influencer Marketing Hub - April 25th, 2025 [April 25th, 2025]
- Why the NFL hired a fashion editorand other moves from its social media playbook - Ad Age - April 23rd, 2025 [April 23rd, 2025]
- Email marketing vs. social media: Which one works best in 2025? - London Daily News - April 23rd, 2025 [April 23rd, 2025]
- Youth need the truth about illegal nicotine pouches - Griffith University - April 23rd, 2025 [April 23rd, 2025]
- Trump offers buy tip on social media hours before tariff pause that made stocks soar - AP News - April 16th, 2025 [April 16th, 2025]
- Three AI-generated images posted on social media show examples of the AI action doll trend. On the left is a LinkedIn image posted by the Chartered... - April 16th, 2025 [April 16th, 2025]
- Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram - Bizcommunity - April 16th, 2025 [April 16th, 2025]
- How creators use automation tools to deliver authentic, monetizable content - Digiday - April 16th, 2025 [April 16th, 2025]
- USCIS to Consider Antisemitic Activity When Reviewing Immigration Applications - Boundless Immigration - April 16th, 2025 [April 16th, 2025]
- How to Market Your Business on Social Media: 7 Effective Ways - Breaking AC - April 16th, 2025 [April 16th, 2025]
- Social Securitys announcements are leaving its website and moving to X: reports - MarketWatch - April 16th, 2025 [April 16th, 2025]
- Feeling FOMO for something thats not even fun? Its not the event youre missing, its the bonding - The Conversation - April 5th, 2025 [April 5th, 2025]
- 11 ways to use AI in social media (not just for content creation) - Hootsuite - April 5th, 2025 [April 5th, 2025]
- Trump on Tariffs: Relax, Im Purposely Crashing the Market - New York Magazine - April 5th, 2025 [April 5th, 2025]
- AI in Social Media Market Status, Growth, and Trends Insights | Scope By 2032 - openPR.com - April 5th, 2025 [April 5th, 2025]
- Study: 70% of performance marketers testing new ad formats amid diminishing returns on social - Marketing-Interactive - April 5th, 2025 [April 5th, 2025]
- The Best Time to Post in 2025, Based on 30K Brands and Creators - Social Media Today - April 1st, 2025 [April 1st, 2025]
- META, PINS, or SNAP: Which Social Media Stock Can Withstand a Market Correction? - TipRanks - April 1st, 2025 [April 1st, 2025]