Mediaboss Marketing

Conversational marketing platform LivePerson has announced the launch of EmailConnect and SocialConnect. The solutions seek to allow brands and marketers to manage customer conversations and interactions across different channels from its centralized hub.

Emails, social mentions and direct messages will be accessible through the same conversational platform that LivePerson customers use to manage Apple Business Chat, WhatsApp, SMS and Facebook Messenger among other channels.

SocialConnect currently supports public and private Twitter and Facebook messages and plans to add more social channels in future releases.

The user interface of EmailConnect and SocialConnect allows users to switch between email threads to a messaging conversation, or from a Twitter mention to a direct message with one click. The ability to move a conversation to the consumers preferred platform delivers improved customer experiences and better results for brands, says LivePerson.

Bringing social and email into the same platform with other channels could significantly improve and streamline processes for marketers and their counterparts in service and sales.

SocialConnectand EmailConnect make it possible for any brand to easily bring social andemail into the cutting-edge world of conversational commerce, saidAlex Spinelli, CTO of LivePerson. Even better,they help brands lower costs and improve outcomes, all while cutting outadditional systems to deploy, learn, and manage.

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LivePerson adds social and email to its conversational platform - MarTech Today