Mediaboss Marketing

Caf de Coral Holdings Limited has just announced the appointment of Joyce Chiu as assistant corporate director, corporate communications.

In her new role, Chiu will oversee the communications department, and will be responsible for leading communications and public relations efforts includingmedia relations, issues management, CSR strategy, and reputationmanagement.

Prior to joiningCaf de Coral, Chiu was theassociate PR director for LeEco (Letv) between 2014 and 2017.

Before that, Chiu was the vice president of Madison Communications Ltd, as well assenior PR manager at Shun Hing Group.She has also spent seven years in Ketchum Hong Kong leading the brand marketing team.

With an experience of over 18 years in the agency and in-house environments, Joyce brings extensive experience in corporate communications, brandcommunications, B2C marketing, engagement planning, and influencer and social marketing to the company, said the release.

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LeEco's former associate PR director Joyce Chiu joins Caf de Coral - Marketing Interactive