Mediaboss Marketing

As an MBA student, Wallace hopes to bridge gaps between artists and business, and help foster community fine arts appreciation, by combining marketing savvy with arts knowledge.

The arts and entertainment connect the world on a larger level, he says.

He enrolled in PLUs MBA program because he understood some aspects of an acting career such as auditions but not accounting, marketing and management theories.

Many artists could learn more about marketing, he says: As an actor, you need to know how to market yourself, especially in the digital age, whether through Instagram or another form of social media.

Hes learning more about marketing in his MBA program. With teammates, Wallace delves into case studies and learns about marketing tools. For the year-end project, his group is crafting a real-world marketing plan for a local telemedicine business. We find out where they could market better, different marketing avenues, and how to grow their marketing, he says.

The business world could learn from the arts when it comes to creativity and play, he says. Parts of the business world are taken a bit too seriously, and as entrepreneurs you need to find a way to be more free-spirited and foster creativity a bit. Creative energy can spur brilliant ideas, but its important to hold onto dreams and passions.

Resilience is a key arts strength that can support entrepreneurs, he notes. When he first got into acting he heard, Youll get a million nos before you get your first yes something true for entrepreneurs, too.

In the future, Wallace hopes to be an actor, musician and producer, and eventually start his own arts and entertainment business the next Disney, for example.

Hes participating in the schools business plan competition, creating an app that connects artists professionally. Like eHarmony for artists, he says so a singer can find a guitarist or a producer, for example.

Read more:
Josh Wallace: The Art of Business, The Business of Art | MarCom - Pacific Lutheran University