Mediaboss Marketing

Social media might not be all that great for ecommerce. At least not yet. Sure, its wonderful for branding and general marketing, but as far as getting actual conversions, the channel is severely lacking, according to some sources.

Do you see significant conversions from social media referrals? How does it stack up to other channels like search and email? Let us know in the comments.

Bounce Exchange conducted a survey, and found that 83% of online marketers believe social media marketing is important for their businesses, but after analyzing over $1 billion U.S. ecommerce transactions, it found that social media marketing efforts only account for about 1.2% of total site conversions.

Among its other findings:

Bounce Exchange also brings up the fact that Facebook has all but killed the organic reach of Page post (but you already know all about that), though according to Mark Zuckerberg, Facebook still overall a very good, organic and free way to reach and communicate with your customers.

He didnt actually say it was a very good way to sell to customers.

While the success of ecommerce conversions through social media channels will obviously vary greatly by business, it could trend towards the more positive in the months and years to come. This is starting to become an actual focus of social platforms.

As you may know, Facebook and Twitter are both testing buy buttons, which enable brands to give customers direct calls to action in their News Feeds and timelines. See something cool that you really want to own as youre doing your daily browsing (which lets be honest, occurs multiple times throughout the day)? Just click buy and get it without jumping through extra hoops. Both buttons should be significant in improving conversions from mobile devices.

In fact, we had a pretty good conversation about that with ChannelAdvisor CEO Scot Wingo a while back. Facebooks in particular could be just what mobile commerce is looking for. This is the kind of thing youre inevitably going to start seeing more of in your News Feed:

Heres an example of a tweet with the button.

See the rest here:
Is Social Media Very Good For Ecommerce Conversions?