Mediaboss Marketing

Thank you to everyone who cast their votesfor our new members ofiSMAs Board of Directors. Please take a moment to meetourBoard,including newly-electedCarlos Oliveira Santosof Portugal and Leonidas A. Skerletopoulos of Greece and re-elected Patrick Cook and Jennifer Wayman, both based in the USA. All four members join the Board for a three-year term. Meet theBoard.

We invite you to join the iSMA through this website or through one of our member associations, giving you membership in both iSMA and your regional association:

You can also join or renew your membership in iSMA directlyJoin or Renew Now.

iSMA is pleased to announce the release of the Global Consensus On Social Marketing Principles, Concepts and Techniques, a brief paper that provides essential guidance to social marketers around the world.

Developed by a 13-member working group chaired by Professor Jeff French (ESMA) over the past two and half years, the Global Consensus paper represents a broad agreement about the fundamental concepts and central principle of social marketing. To date, in addition to iSMA, it has been endorsed by AASM, ESMA, SMANA, and our newest member association, Asociacin Latinoamericana de Mercadeo Social.

The International Social Marketing Association webinar series provides timely, relevant, and newsworthy information on evidence-based social marketing advances and resources worldwide.

iSMA Webinar:with Timo Dietrich (Australia) and Corinne McCarthy (USA)

The following definition was endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing.

"Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable."

Visit link:
i-socialmarketing.org - ISMA Home Page