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One afternoon last month, Chad Nedohin, a part-time pastor and die-hard supporter of Donald J. Trump, put on a pirate costume, set up his microphone and recited a prayer.

Mr. Nedohin was opening his latest livestream on the right-wing video site Rumble, where he has about 1,400 followers who share a devotion to Trump Media & Technology Group, the former presidents social media company.

Faith comes from hearing that is, hearing the good news about Christ, said Mr. Nedohin, 40, his face framed by fake dreadlocks under a pirate-style hat.

Mr. Nedohin and his viewers were waiting for the results of a merger vote that would determine whether Mr. Trumps company could start selling stock on Wall Street. Soon the news about Trump Media arrived via an audio feed: It was going public.

Mr. Nedohin raised his arms in celebration. A few minutes later, he cut to a video of a rocket blasting into the sky, with Mr. Trump photoshopped onto it. We are holding Trump stocks, he declared. We are now financial investors in him.

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How Pastor Chad Nedohin Helped Turn Trump Media Into a Meme Stock - The New York Times

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