Mediaboss Marketing

With the newly announced statewide restrictions along with recent shutdowns, furloughs and unemployment, peoples eagerness to do something to help is entwined with profound concern for their health, welfare and that of loves ones.

Thats why the tagline for the King County Tourism Recovery Marketing campaign hits home: Do Something. The campaign plays on a common theme: people want to support their community. Weve seen posts on social media encouraging others to order takeout or patronize local family-run businesses so they can survive.

Seattle Southside Regional Tourism Authority and Visit Seattle are encouraging residents to do something (within their comfort level): to enjoy all the county has to offer in accordance with the guidelines of our new normal.

While the full economic impact of COVID-19 on King County is not yet known, the data points below provide confirmation of the devastating impact the pandemic has had on tourism and hospitality in this region:

King County businesses have had to make heart-wrenching decisions on how to cut costs to stay afloat, and many smaller ones may not have the means to market themselves. This campaign provides you tools and an opportunity to receive free marketing exposure by using your social media channels and marketing outlets to help spread the message that King County is open for business.

Check out visitseattle.org/about-us for more information about how you can participate in the campaign and sign the All Clear King County Pledge. South King County Business can also visit seattlesouthsidechamber.com/southside-promise.

Receive a free online listingThe campaigns commercials (radio, social media, online channels, etc.) will direct people to visit its landing page. Your King County business can be listed on this page for free. You can sign up by visiting the All Clear King County Pledge webpage. Businesses in South King County can also take the Southside Promise for inclusion.

Post on social mediaThe campaign has developed a digital marketing toolkit to make it easy for local businesses to showcase their participation via social media. The post text has literally already been written, and photos, optimized for each social media channel, are available for download. It is just a matter of copying and pasting.

Use the hashtagWhether using one of the predesigned posts from the digital marketing toolkit or another post related to your business, make sure to include the hashtag #DoSomethingNearby. This will increase the number of people who see the posts by connecting it to the campaign. It will also allow for Visit Seattle and the Seattle Southside Regional Tourism Authority to see your posts and repost them on our channels.

Brand your business as open and cleanThe Do Something campaign is gaining traction with the public, and the message and logo are becoming recognizable as a badge that says your King County business is clean, safe and welcoming. Displaying one of the downloadable posters or adding the logo, imagery or messaging to your own website or flyers will tie your business into the campaign. The toolkit includes all the written copy, logos and images so they are easy to copy and paste.

Read the original post:
How businesses can receive free marketing exposure through the King County Recovery Campaign - The B-Town - The B-Town Blog