Mediaboss Marketing

Yelena Belashova General Manager, Crowne Plaza World Trade Centre Moscow Hotel

Thepresent is getting more andmore influenced byvirtual reality. It could now be almost impossible tofind aperson who knows nothing about thevirtual world. Sharing all kinds ofinformation, starting frompersonal thoughts andending with present location, has become thetrend captivating people's minds andlifestyle with thehelp ofdifferent means ofInternet connection. Another boom is themobile devices that can be used anytime, anywhere. So probably there is no easier way toimmediately share information about thecompany, its products andservices, special offers, news, photos andother entertaining data than online. Andprecisely speaking: various social media.

Once ahotel decides toget involved invirtual social activity, there appears thequestion ofwhere tobe present. As thesocial media world is enormous, there is avital decision ofchoosing. Being everywhere leads tocomplete failure interms ofproviding proper information inproper amounts andkeeping all your audiences entertained, informed andactive. Thesimple anduniversal path forany company is tostart using blogs (e.g. Twitter) andsocial networks (e.g. Facebook, Google+). Choosing precisely these social media means "killing two birds with one stone" as they allow theposting ofall kinds ofinformation including photos, videos andaudio files. Andthey have tremendous possibilities tobuild your online audience.

When Crowne Plaza Moscow faced thequestion ofbeing present insocial media, thepositive answer appeared immediately. Otherwise we would have lost ahuge loyal audience ofour online friends andsubscribers without even gaining it. With this important step ofsharing information, news andspecial offers, communicating with users all over theworld has become theeasiest andmost pleasant thing we have ever done.

Would you ask whether there are benefits todeveloping your online presence? Theanswer is obvious as there are many. Theworld has gone online andmobile. People prefer toget information as quickly as astrike oflightning. Right now, right atthe place where he or she is standing. Andthe help comes fromsocial media. Why? First ofall, communicating with theaudience is easy. Once you get amessage, you answer. But themain point is that all other users will see your feedback andknow that you do take actions. Sharing is also easy. Once you post news, pictures andvideos, agreat number ofpeople take notice immediately. Forexample, Crowne Plaza Moscow always shares photos ofits new dishes created atour Real Food Restaurant.

Moreover we post recipes ofthese dishes with step-by-step instructions with photos starring either our chef or chef confectioner. These are themost popular themes we conduct. Andour online friends are fond ofthem. They share them with their friends, increasing our hotel's audience. This is so as people usually cannot resist peaking atwhat their friends are interested inand get interested as well. I could also hint atcreating contests andcompetitions: another tool toattract more audience. Would you like toget anattractive prize just foranswering aquestion? I bet no one would refuse that, so once again you increase your loyal online audience. Andwhat is thebest with thevirtual world is that there are no costs tobe online: just thetime you will spend oncreating your page, creating your audience andposting content afterward. Creating andraising theaudience fromzero is probably still themost complicated question inthe matter, but it is possible todeal within arather concise time.

If you conduct asmall survey andcheck who ofyour direct competitors already has anonline profile, onFacebook, onTwitter or onsome other popular social sites, you will surprisingly find out: all ofthem.

Thecompetition is tough so straight away go social andkeep up with themodern trends ofliving anddoing business. Create content andcreate interest inyour company. Tell people that you know how tobe up-to-date, meaning you know what your client needs. Andsurprisingly you will see that thevirtual audience has thedesire toturn intoreal buyers.

Read more:
Hotel Social Media Marketing. Unlocking Your Online Potential