Mediaboss Marketing

VANCOUVER, BRITISH COLUMBIA and CAMBRIDGE, MASSACHUSETTS--(Marketwire -06/06/12)- Editor's Note: There are four pictures associated with this release.

HootSuite, makers of the market-leading social media management system, have entered into a strategic partnership with HubSpot, the world's only all-in-one marketing software platform. This partnership will directly connect social media to generating, managing and nurturing leads for the first time, finally "closing the loop" on social media marketing. Joint efforts include an app integration in HootSuite's App Directory, plus educational content and presenting sponsor of HubSpot's Inbound 2012 Conference - follow hashtag #closedloopsocial for details. The companies will also join forces to break the existing Guinness World Record for world's largest webinar with The Science of Inbound Marketing July 12 at 1:00pm ET.

Click to tweet: Teaming of @HubSpot and @HootSuite finally allows marketers to use social to drive direct revenue #InboundSci http://ow.ly/biK7G.

Driving the partnership is the app integration, currently in beta, which automatically pulls HubSpot Lead and Keyword data into HootSuite providing an opportunity for social engagement with leads and those mentioning top performing keywords without leaving the HootSuite dashboard. This powerful integration breaks ground on lead management by closing the loop on social media and inbound marketing. Interested customers are encouraged to apply to participate in the beta program which will run for two weeks prior to the public launch at the end of June.

Click to tweet: Breaking: @HootSuite and @HubSpot tie social to lead gen with first lead-focused social app #closedloopsocial http://ow.ly/bhtgU.

Be part of marketing history: The World's Largest Webinar

HootSuite will also co-host HubSpot's 2012 World's Largest Webinar, going after the Guinness Record of 31,000 registrants set by HubSpot in 2011. All marketers are invited to be part of marketing history by registering for The Science of Inbound Marketing, taking place on July 12 at 1:00pm EST. and hosted by HubSpot's Social Media Scientist, Dan Zarrella, and HootSuite's VP of Marketing, Ben Watson. Together, the two companies will demonstrate the important role real data, facts and science play in inbound marketing. Follow hashtag #InboundSci for the latest on this groundbreaking webinar event.

"Social media spending is on the rise. We watch as companies invest significant dollars into driving marketing campaigns using social networks as the next marketing platform," says Ryan Holmes, CEO of HootSuite Media, Inc. "Through this partnership, the professional marketer can finally follow up with social media leads, nurture relationships in real time, and close deals easier than ever before."

"We built HubSpot software to make marketing easier, and then expanded it by launching the world's largest marketing software marketplace just under a year ago," said Brian Halligan, CEO of HubSpot, the all-in-one marketing software provider. "Of 60+ apps we've seen, HootSuite is building one of the most exciting. Plugging social media management into HubSpot's end-to-end marketing software makes social accountable for generating leads, customers and true ROI."

HootSuite Goes Big at HubSpot's Inbound 2012 Conference

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HootSuite & HubSpot Announce Partnership to Close the Loop on Social Marketing & Lead Management #ClosedLoopSocial