Mediaboss Marketing

SAN FRANCISCO, Feb. 28, 2012 /PRNewswire/ --Hearsay Social, the leading enterprise social marketing platform, today announced the addition of several of the world's largest financial firms to its customer roster, including Northwestern Mutual, the "World's Most Admired" company in the life insurance industry in 2011 according to FORTUNE magazine with over 6,000 financial representatives; Thrivent Financial for Lutherans, a Fortune 500 provider of financial services with 2,200 representatives; and California Casualty, a leading insurance provider. Also the social platform of choice for Farmers Insurance Group, Hearsay Social now powers compliance and marketing for the top social financial services and insurance companies on LinkedIn, Facebook, Twitter, and Google+.

Hearsay Social was also recently named the sole social media strategic partner of SIFMA, the Securities Industry and Financial Markets Association.

Leading Financial Firms Standardize on Hearsay Social

Northwestern Mutual announced today that it has standardized its more than 6,000 FINRA-registered representatives using LinkedIn, Facebook, and Twitter onto the Hearsay Social platform. Northwestern Mutual uses the full suite of Hearsay Social offerings:

Hearsay Social also announced today that Thrivent Financial for Lutherans, a Fortune 500 provider of financial services, and California Casualty, a leading insurance provider, have selected Hearsay Social to provide regulatory compliance and social marketing success for their employees on social media.

"Our partnership with Hearsay Social gives us added peace of mind that we're compliant with regulatory requirements which allows us to focus on maximizing the power of social media at a local level," said Kyle Marie Woods, Marketing Strategist at Thrivent Financial.

Thrivent Financial, a faith-based, not-for-profit financial services organization serving nearly 2.5 million members, understands that compliance is of paramount importance when engaging on social media. Thrivent financial representatives using Hearsay Social will cover a range of products and services, as well as focus on community engagement and philanthropic initiatives.

"Financial services professionals see great promise in using LinkedIn to make them more productive and successful," said Jennifer Grazel, Head of Category Development, Financial Services, at LinkedIn. "Hearsay Social's solutions enable those professionals to connect and leverage their networks to build their business and get the insights they need to be better at what they do."

The Hearsay Social Compliance Module provides complete compliance and coverage for all firm employees on all major networks, no matter their point of access. The platform allows advisors to use social media to build their books while meeting FINRA and SEC regulations on advertising, monitoring, and record retention.

Hearsay Social today announced new capabilities:

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Hearsay Social Powers Top Financial Services Firms on Social Media